Authority.inc, future intelligence

Announcing collaboration with Oxford AI, to build the world's most accurate industry forecasting platform.

Authority Sales Intelligence

Know which accounts are about to buy.

Forecast specific procurement events before they become obvious to the market.

Authority combines market signals, company milestones and expert context to show sales teams who is likely to buy, when the window may open and why now is the right time to engage.

Built for enterprise sales, account planning, marketing and partnership teams.

Illustrative sales signal

US School HVAC Retrofits

Live

Predicted event

Procurement window likely to open within 90 days

Likelihood

83%

127 target districts

Why now

Signals updated today

Board approvalsRising
Engineering RFPsAccelerating
Summer shutdown timingApproaching
Expert reviewed

Reach specifiers before equipment schedules are fixed.

Earlier than intent data

Move before the buying window opens.

Traditional intent tools show who is researching a topic now. Authority looks further upstream at the commercial events that create a reason to buy in the first place.

01

See the event

Identify the project, expansion, renewal, deadline or operating change likely to create demand.

02

Understand the timing

Estimate when planning becomes procurement so your team can enter the conversation early.

03

Lead with relevance

Use the signals and expert context behind the forecast to make the first message useful.

The signals behind a sale

Track the events that move an account toward procurement.

Authority watches the market, the account and the buying process together. Each signal is attached to a specific commercial event rather than a generic score.

01

Capital approved

Budget releases, capital plans and funding milestones that make a purchase possible.

02

Project advancing

Permits, board approvals, engineering appointments and delivery milestones that reveal timing.

03

Buying team forming

Leadership changes, specialist hiring and partner activity that show who will shape the decision.

04

Procurement approaching

Tender calendars, vendor qualification and contract cycles that signal when the window will open.

05

Operational pressure rising

Capacity constraints, compliance deadlines and performance gaps that create urgency to act.

06

Expert context changing

Recent observations from practitioners who understand how similar purchases are made in the market.

How it works

From market change to a useful sales action.

01

Define the buying event

Tell Authority what your best customers buy, what normally happens before the purchase and which markets matter.

02

Map accounts and signals

Authority connects relevant companies to the milestones, market changes and practitioner observations that shape demand.

03

Forecast the window

Accounts are ranked by the likelihood and expected timing of a specific procurement event.

04

Act with context

Sales teams receive the reason, timing, likely buying group and evidence needed for useful early outreach.

The human layer

Forecasts reviewed by people who know how the market buys.

Market data can reveal movement. Practitioners explain whether that movement is likely to become a real purchase, what could delay it and who normally shapes the decision.

Operators, suppliers, consultants and buyers across specialist markets.

Illustrative expert context

“The real deadline is the summer shutdown. Equipment schedules are often fixed before the formal bid appears.”

School facilities adviser

Illustrative expert context

“Board approval matters, but the engineering appointment tells you who will influence the specification.”

Commercial HVAC operator

The sales team view

Every ranked account comes with the reason behind the score.

Your team sees what is expected to happen, when it may happen and the evidence that supports the forecast.

Account intelligence record

Continuously updated
  • Account and target project
  • Predicted procurement event
  • Expected buying window
  • Likelihood and supporting signals
  • Relevant buying roles
  • Expert context and caveats
  • Recommended first action

Built for commercial teams

One future intelligence layer across the revenue organisation.

Enterprise sales

Prioritise accounts where a specific commercial event is creating a reason to buy.

Account planning

Understand which projects, stakeholders and milestones matter before the first conversation.

Marketing

Build campaigns around real buying windows instead of broad industry themes.

Partnerships

Identify where new projects and market shifts create demand for a combined offer.

Authority Sales Intelligence

Be in the room before the shortlist is written.
Know what happens next.

Show us the customers you serve and the buying event you want to predict.

Book a demo