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Best Stock Option Optimization Platforms for Pre-IPO Startup Executives Managing AMT Risk in USA in 2025 in 2025

Published: December 9, 2025 | Verified by: Ted Scheiman & Rob Watts

Executive Summary

We analyzed 5 solutions. Top Recommendation: Equity Management by Carta scored highest due to Deep integration with company cap tables on Carta allows advisors to model highly accurate, security-level scenarios for AMT exposure and exercise strategies for pre-IPO executives..

Content Verification

15
Total Sources
December 9, 2025
Last Verified
100%
Evidence Coverage

Evaluation Criteria:

Companies Compared:
Equity Management
Equity and Tax Planning Tools
Morgan Stanley at Work
Options
Cap Table Management
Criteria Used:
AMT Scenario Modeling
Integration with Cap Table
Advisory Support Quality

Side-by-Side Comparison

Feature#1 Equity Management (Carta)#2 Equity and Tax Planning Tools (SecFi)#3 Morgan Stanley at Work (Morgan Stanley)#4 Options (Charles Schwab)#5 Cap Table Management (Pulley)
Best ForDeep integration with company cap tables on Carta allows advisors to model highly accurate, security-level scenarios for AMT exposure and exercise strategies for pre-IPO executives.SecFi focuses narrowly on venture-backed startup equity, combining scenario modeling for AMT and exercise timing with tailored financing and advisory for pre-IPO employees and executives.Combines an enterprise-grade equity administration platform with access to Morgan Stanley financial advisors who specialize in complex AMT and equity planning for senior executives.Integrated brokerage, equity plan administration, and executive-focused advisory allow pre-IPO executives to manage AMT risk and execution of equity strategies within a single Schwab ecosystem.Pulley emphasizes intuitive scenario modeling directly inside a modern cap table system, enabling executives to visualize AMT impact and exercise choices alongside ownership and dilution data.
AMT Scenario ModelingCap-table, integrated Exercise Simulator models option‑exercise scenarios (All Vested, Early Exercise, Custom) and estimates AMT with a calculation breakdown. Equity Advisory uses your company’s cap table and latest 409A to guide AMT timing and strategy. (releasenotes.carta.com)Calculates AMT impact of ISO exercises, showing how many shares you can exercise this year without triggering AMT and how to allocate across ISO grants. (secfi.com) Includes federal and state AMT in tax breakdown. (secfi.com) Supports what-if modeling of valuations/taxes via Exercise Timing Planner. (secfi.com) Imports equity data from Carta or documents for accuracy. (secfi.com)Provides hypothetical exercise/sale and tax scenario modeling via Equity Award Analysis and Executive Services. (morganstanley.com) However, ISO-related AMT rules may not be reflected in the Equity Award Analysis platform. (morganstanley.com)Equity Award Center offers “award calculators” to model stock option exercise outcomes; Schwab’s ISO guidance advises doing an AMT calculation before exercising and illustrates AMT income from the spread. No dedicated AMT scenario model is publicly described. (eac.schwab.com)N/A
Integration with Cap TableBuilt on Carta’s cap table: scenario modeling, pro formas, and waterfall models pull data directly from your cap table. (carta.com) Equity Advisory is directly integrated, advisors see each employee’s grants, strike price, vesting, and latest 409A from the cap table for tailored guidance. (carta.com)Integrates directly with Carta (Portfolio API) to sync cap table/equity data and keep grants, vesting, and exercises up to date. Other platforms (e.g., Shareworks) require document upload or manual entry. Member of the Open Cap Table Coalition. (secfi.com)Shareworks provides cap table management and a real-time, bidirectional API sync with Wilson Sonsini’s Neuron, creating a single source of truth. (morganstanley.com) Morgan Stanley | Shareworks is a founding member of the Open Cap Table Coalition to advance cap table data portability. (lw.com)Equity Award Center is a participant portal; Schwab does not publicly indicate direct cap table software integration. (eac.schwab.com) For private issuers, Schwab Private Issuer Equity Services (powered by Qapita) offers cap table management tools and integrations with related systems. (pressroom.aboutschwab.com)Integrates cap table with HRIS/payroll via Finch; Rippling supported (manual sync). For token cap tables, connects to Coinbase, BitGo, Anchorage, and Fireblocks to automate distributions; unified equity + token cap tables with side‑by‑side view. (help.pulley.com)
Advisory Support QualityUnlimited 1:1 sessions with experienced Equity Tax Advisors, integrated with your actual cap table data, plus company-wide webinars and Slack scheduling. Carta reports an average 4.9/5 customer satisfaction across 4, 700 advisor sessions, indicating consistently high-quality guidance on exercising decisions and tax strategy. (carta.com)Fee-only, fiduciary RIA (Secfi Advisory Limited). Clients get a dedicated 1:1 advisor; team includes CFP professionals and a CFA, specializing in equity compensation and tax planning; CPA partner available for tax filing. Reviews highlight knowledgeable, responsive guidance. (businesswire.com) (secfi.com) (trustpilot.com)Morgan Stanley at Work offers dedicated Executive Services Relationship Managers delivering one‑on‑one support on equity compensation and compliance (e.g., 10b5‑1, Rule 144), with access to Financial Advisors. (morganstanley.com) Employees can request consultations and receive personalized financial guidance as part of Financial Wellness. (morganstanley.com) However, the Equity Award Analysis is educational (brokerage tool) and does not create an advisory relationship. (morganstanley.com)Robust. 24/7 trading specialists provide platform, product, and strategy help; options trading specialists offer live guidance; daily coaching webcasts with live Q&A; Equity Awards Center supplies Stock Plan Specialists (phone/chat) M, F, 24 hours, plus complimentary one‑on‑one consultations through the Equity Award Consultation Team for plan participants. (schwab.com)Dedicated equity admin manager and in-house valuation specialists; lifetime audit-review support for 409A. (pulley.com) Claims 24/7 access to cap table experts with <5‑minute average response. (site.pulley.com) Reviews often praise fast, helpful support, though some report unresponsive onboarding and cancellation issues. (g2.com)
5 Companies Listed
Last Updated: December 9, 2025
carta.com

CartaCompany Information

"One platform, unlimited potential"

Industry: Finance
API: Yes

Description

Carta’s platform of software and services lays the groundwork so you can invest, build, and scale with confidence.

What They Do

Provide a platform for equity and fund management.

Who They Serve

Startups, private equity firms, venture capitalists, and general partners.

Key Value Propositions

Unified software suite for equity and fund management.
Streamlined processes for capital calls, distributions, and fund performance.
Comprehensive tools and resources for equity management.

Target Customers

Private Equity Firms
Venture Capitalists
Startups
LLCs

Industries Served

Finance
Healthcare
HR

Summary

Carta Equity Advisory is a service layered on Carta’s cap table platform that provides one-on-one guidance to startup employees and executives on exercising stock options, including AMT implications, tax optimization, and pre-IPO liquidity planning. It uses data from the company’s actual cap table to run personalized scenarios.

Key Features

  • Cap Table Management
  • 409A Valuations
  • SAFE Financings
  • Financial Reporting
  • Equity Advisory
  • Total Compensation Benchmarking
  • Liquidity Management (tender offers, secondary transactions)
  • QSBS Attestation
  • Scenario Modeling
  • Waterfall Modeling
  • Deal Closings
  • Distributions
  • IPO Advisory

Key Benefits

  • Issue, track, and process payments for company equity from one secure platform
  • Flexible suite of solutions that scale from fundraising to hiring and IPO
  • Built-in compliance tools and year-round support
  • Full-service onboarding and one-on-one admin training
  • Highly-rated support from equity, financial, and accounting experts
  • First-class security and data privacy
  • Access to reliable salary and equity benchmarks
  • Ability to run liquidity events and tender offers with full cap table control
  • Optimize equity tax benefits (QSBS exemption)
  • Audit-ready 409A valuations

Who Is It For

  • Founders
  • Early-stage startups
  • Private corporations
  • LLCs
  • Private equity firms
  • Venture capital-backed companies
  • Companies preparing for IPO
  • Companies with under 25 employees and up to $1 million raised (Carta Launch)

End-to-end equity management

From incorporation to IPO, leverage a powerful suite of equity management tools to build and scale your company.

Designed for founders. Built to scale.

  • Issue, track, and process payments for your securities from one platform.
  • Access solutions designed to scale from fundraising to hiring and IPO.
  • Leverage built-in tools and support to help with compliance year-round.

Your cap table is just the beginning

Discover the 360-degree solution built for founders, by founders.

One platform, unlimited potential

Access a full suite of tools for every stage—from building your first cap table to preparing for IPO.

  • Cap Table Management: Easily view, track, and issue equity on a secure platform that scales with you.
  • Total Compensation: Use startup-specific benchmarks to help you forecast, hire, and retain talent.
  • Equity Advisory: Leverage tax strategies from experts to help employees understand their equity.
  • Liquidity: Run tender offers while maintaining full control of your cap table.
  • QSBS Attestation: Optimize your equity tax benefit with the QSBS tax exemption.
  • 409A Valuations: Get an audit-ready valuation from the industry's leading provider.

More than a platform. A partnership.

Work with an experienced team, dedicated to your success at every step.

  • Full-service onboarding: Partner with an onboarding manager to ensure data accuracy and receive one-on-one admin platform training.
  • Highly-rated support: Access a team with decades of equity, financial, and accounting experience by chat, email, phone, or video.
  • First-class security: Keep your information private with strict procedures, systems, and tech in place to protect your data.

Trusted by over 1.6 million equity holders

  • Used by companies such as Betterment, Brex, Demostack, Ispot TV, Perkville, Radar

FAQs

You have questions, we have resources and answers.

  • Support for LLCs and Private Equity firms
  • Demo and video tour available
  • Full-service onboarding process
  • Carta Launch for early-stage startups
  • Robust data security for cap table data

Resources

Supporting Resources

Detailed Comparison

AMT Scenario Modeling

Cap-table, integrated Exercise Simulator models option‑exercise scenarios (All Vested, Early Exercise, Custom) and estimates AMT with a calculation breakdown. Equity Advisory uses your company’s cap table and latest 409A to guide AMT timing and strategy. (releasenotes.carta.com)

Integration with Cap Table

Built on Carta’s cap table: scenario modeling, pro formas, and waterfall models pull data directly from your cap table. (carta.com) Equity Advisory is directly integrated, advisors see each employee’s grants, strike price, vesting, and latest 409A from the cap table for tailored guidance. (carta.com)

Advisory Support Quality

Unlimited 1:1 sessions with experienced Equity Tax Advisors, integrated with your actual cap table data, plus company-wide webinars and Slack scheduling. Carta reports an average 4.9/5 customer satisfaction across 4, 700 advisor sessions, indicating consistently high-quality guidance on exercising decisions and tax strategy. (carta.com)
Last Updated: December 9, 2025
secfi.com

SecFiCompany Information

"Liquidity and wealth management services for employees and shareholders of innovative companies."

Industry: Finance

Description

Secfi delivers liquidity and wealth management services to help employees and shareholders of innovative companies achieve their financial goals.

What They Do

Secfi offers liquidity solutions, financial planning, and wealth management services for employees and executives at startups.

Who They Serve

Employees, executives, and investors in the startup ecosystem.

Key Value Propositions

Personalized financial strategies
Expertise in equity management
Tools for tax and equity planning

Target Customers

Employees
Executives
Investors

Industries Served

Finance
Wealth Management
Startups

Summary

SecFi offers a planning platform and advisory service that helps startup employees and executives analyze when and how to exercise incentive stock options, including modeled AMT liabilities, cash needs, and potential pre-IPO outcomes. It is designed specifically for U.S. startup equity holders facing complex tax and liquidity decisions around stock options.

Key Features

  • Equity Planner: DIY tool for comparing equity strategies
  • AMT Calculator: Calculate alternative minimum tax for exercising ISOs
  • Stock Option Tax Calculator: Estimate taxes and costs to exercise options
  • Exercise Timing Planner: Decide when to exercise stock options
  • Stock Option Exit Calculator: Project potential value of stock options
  • Equity Compensation Calculator: Negotiate equity compensation confidently
  • Private Market Insights: Value pre-IPO stock with market data

Key Benefits

  • Quickly get a personalized, big-picture view of your equity
  • Compare different strategies (e.g., exercise now vs. later, sell vs. hold)
  • Understand costs, risks, and potential gains for each choice
  • No-cost and private; data is securely saved in your account
  • Update your plan anytime as market conditions change
  • Access to personalized advice from Secfi experts

Who Is It For

  • Startup employees with stock options or equity grants
  • Executives with equity compensation
  • Anyone seeking to understand and optimize their equity decisions

Your future equity plans, now at your fingertips

Our free, self-guided Equity Planner helps you quickly get a personalized big-picture of your equity to make your best possible decision.

  • What if I exercise my options early?
  • What if my company goes bust?
  • Should I sell on the secondary market or through a tender offer?

Got 5 minutes?

Our Equity Planner guides you through each step as you enter all your details. In under 5 minutes you’ll have a full view of all your equity opportunities — side by side for your own comparison.

The first ever DIY Equity Planner, built for you

Easily create and compare different plans like exercising your equity now versus waiting until your company goes public, or selling shares you already own instead of holding them long term. As the market changes, you may need to alter your equity plan. Your data is securely saved in your account, so you can update your plan anytime to be sure your approach is still right for you.

Equity Planner FAQs

  • What information do I need to enter my equity details into the Equity Planner?
  • Do I have to create a Secfi account to use the Equity Planner?
  • What makes the Equity Planner different than your other tools?
  • Even if the Equity Planner is self-guided, can someone at Secfi still help me?

Check out more helpful resources

  • AMT Calculator
  • Personalized Advice
  • Stock Option Tax Calculator
  • Secfi Learn

Get a full view of your equity

Resources

Supporting Resources

Detailed Comparison

AMT Scenario Modeling

Calculates AMT impact of ISO exercises, showing how many shares you can exercise this year without triggering AMT and how to allocate across ISO grants. (secfi.com) Includes federal and state AMT in tax breakdown. (secfi.com) Supports what-if modeling of valuations/taxes via Exercise Timing Planner. (secfi.com) Imports equity data from Carta or documents for accuracy. (secfi.com)

Integration with Cap Table

Integrates directly with Carta (Portfolio API) to sync cap table/equity data and keep grants, vesting, and exercises up to date. Other platforms (e.g., Shareworks) require document upload or manual entry. Member of the Open Cap Table Coalition. (secfi.com)

Advisory Support Quality

Fee-only, fiduciary RIA (Secfi Advisory Limited). Clients get a dedicated 1:1 advisor; team includes CFP professionals and a CFA, specializing in equity compensation and tax planning; CPA partner available for tax filing. Reviews highlight knowledgeable, responsive guidance. (businesswire.com) (secfi.com) (trustpilot.com)
Last Updated: December 9, 2025
morganstanley.com

Morgan Stanley logo
Morgan StanleyCompany Information

Morgan Stanley is a global financial services firm that helps individuals, families, institutions, and governments raise, manage, and distribute the capital they need to achieve their goals. The company provides a range of services, including wealth management, investment banking, sales and trading, research, and investment management.

"Lead with exceptional ideas."

Industry: Finance
Type: public
Employees: over-10K
Founded: 1935
Location: 1585 Broadway, New York, NY 10036, United States
Revenue: over 1b
Stock: NYSE:MS (NASDAQ)
Funding: $12400.0M
Phone: +18884543965
API: No

Keywords

financial services
wealth management
investment banking
sales and trading
research
investment management
securities
global markets
client relationships
diversity

Description

Morgan Stanley helps people, institutions and governments raise, manage and distribute the capital they need to achieve their goals.

What They Do

Morgan Stanley provides a broad range of financial services, including wealth management, investment banking, and capital markets.

Who They Serve

Individuals, families, institutions, and governments.

Key Value Propositions

Expertise in wealth management
Global investment banking
Comprehensive financial services

Target Customers

Individuals
Families
Institutions
Governments

Industries Served

Finance
Investment
Wealth Management
Capital Markets

Summary

Morgan Stanley at Work provides equity compensation planning tools and dedicated advisors for corporate equity plan participants, including executives at late-stage and pre-IPO companies. The service supports modeling of stock option exercises, associated AMT exposure, and strategies to align liquidity events with tax outcomes.

Key Features

  • Equity Solutions (for private and public companies): administration, liquidity, 409A valuation, financial reporting, global intelligence
  • Retirement Solutions: defined contribution consulting, small business retirement plans, fiduciary investment oversight
  • Deferred Compensation: nonqualified deferred compensation plans, recordkeeping, plan design, portfolio construction, wealth management services
  • Executive Services: equity compensation services, equity award analysis, specialized solutions, dedicated relationship managers
  • Financial Wellness: education, digital tools, personalized financial guidance, perks
  • Saving and Giving: charitable giving, education financing (student loan and college savings benefits)
  • Comprehensive support for both employers and employees

Key Benefits

  • Helps companies attract and retain top talent
  • Supports employees in building financial well-being and confidence
  • Delivers tailored solutions for companies of all sizes and industries
  • Provides robust financial education and personalized guidance
  • Offers technology-driven tools for plan administration and employee engagement
  • Enables companies to create a culture of ownership and reward key employees

Who Is It For

  • Employers (private and public companies, startups, enterprises, small businesses)
  • Employees (recipients of workplace financial benefits)
  • Executives and highly compensated employees
  • Strategic partners (investors, venture capital firms, law firms, other partners)

Use Cases

  • Administering and managing employee equity compensation plans
  • Providing retirement plan options and consulting for businesses
  • Offering nonqualified deferred compensation plans for executives
  • Delivering financial wellness education and guidance to employees
  • Supporting charitable giving and education financing for employees
  • Empowering executives with specialized financial services

Welcome to Morgan Stanley at Work

Our workplace financial benefits deliver powerful tools, guidance and education to help companies and employees thrive.

Financial Benefits for Modern Teams

Transform your workplace through financial well-being. From equity to retirement to college savings, our solutions help employees achieve their financial goals, so they can take your company to new heights.

When Employees Thrive, Your Company Thrives Too

Morgan Stanley at Work delivers workplace financial solutions that can help employees build financial well-being—and help you attract and retain top talent.

We’ve Got You Covered

Whether you’re a global corporation or a growing start-up, we understand your needs and offer tailored solutions and technology to help meet them.

  • Private Company: Grow with confidence and build a culture of excellence with solutions tailored to private companies.
  • Public Company: Help build the financial well-being of your employees whether you're newly public, growing globally or evolving your benefit offering.
  • Strategic Partner: Discover equity solutions that adapt to the diverse needs of your clients or portfolio companies.

Solutions With a Focus: Your People

Our offering provides thoughtful guidance, insightful education and intuitive technology to help your employees achieve their financial goals.

  • Equity Solutions: Maximize the impact of equity compensation and create a culture of ownership.
  • Retirement: Comprehensive solutions and Financial Advisors to help employees reach long-term goals.
  • Deferred Compensation: Nonqualified Deferred Compensation plans for executives and highly compensated employees.
  • Executive Services: Dedicated relationship managers for leaders to manage equity compensation and complex financial needs.
  • Saving and Giving: Support for student loan debt repayment and future education savings.
  • Financial Wellness: Education, digital tools, and guidance from Financial Advisors for all employees.

We Help Businesses and People Thrive

Learn how financially confident employees can power your business forward, and how our offering can help your employees achieve financial well-being.

  • Financial Education: Robust learning curriculum, virtual and in-person sessions, and digital tools personalized to each employee.
  • Financial Guidance: Personalized financial guidance for unique employee needs.
  • Help Attract and Retain Talent: Unique blend of knowledge, tools, and support.
  • Instill Financial Confidence: Guidance and resources to help employees build financial acumen.

Get to Know Us

Meet our team, get to know our story and learn why companies choose us.

  • Our Story: How Morgan Stanley at Work has evolved to address the changing needs of businesses.
  • Our Team: Company culture and the people powering Morgan Stanley at Work.
  • The Power of Morgan Stanley: Full firm support for your business.

Insights for a Modern Workplace

Get the latest thinking from our experienced thought leaders. Discover new trends and unique perspectives to motivate your employees and fuel your business.

  • Stock Plans: 3 Tips to Improve an Equity Participant Education Strategy
  • Research: State of the Workplace 2024 Financial Benefits Study
  • Invested at Work Podcast: Financial Well-Being for Today’s Executives

Contact

Connect with us to learn more about how Morgan Stanley at Work may be able to help your business.

Resources

Supporting Resources

Detailed Comparison

AMT Scenario Modeling

Provides hypothetical exercise/sale and tax scenario modeling via Equity Award Analysis and Executive Services. (morganstanley.com) However, ISO-related AMT rules may not be reflected in the Equity Award Analysis platform. (morganstanley.com)

Integration with Cap Table

Shareworks provides cap table management and a real-time, bidirectional API sync with Wilson Sonsini’s Neuron, creating a single source of truth. (morganstanley.com) Morgan Stanley | Shareworks is a founding member of the Open Cap Table Coalition to advance cap table data portability. (lw.com)

Advisory Support Quality

Morgan Stanley at Work offers dedicated Executive Services Relationship Managers delivering one‑on‑one support on equity compensation and compliance (e.g., 10b5‑1, Rule 144), with access to Financial Advisors. (morganstanley.com) Employees can request consultations and receive personalized financial guidance as part of Financial Wellness. (morganstanley.com) However, the Equity Award Analysis is educational (brokerage tool) and does not create an advisory relationship. (morganstanley.com)
schwab.com

Charles SchwabCompany Information

"Manage your wealth, your way."

Industry: Finance
API: No

Description

Charles Schwab is a financial services company offering a full range of brokerage, banking, and financial advisory services through its operating subsidiaries. It provides an array of investment products, financial planning, and wealth management solutions to individual and institutional investors.

What They Do

Charles Schwab offers a comprehensive range of financial services including brokerage, banking, and investment management.

Who They Serve

Individuals, institutions, and investment professionals.

Key Value Propositions

$0 online equity trade commissions
World-class education for every investor
Transparent pricing and low costs
Satisfaction Guarantee
Security Guarantee

Target Customers

Retail investors
Institutional investors
Small and medium businesses

Industries Served

Finance
Investment
Banking

Summary

Schwab’s Equity Awards Center, combined with its Executive Services group, offers tools and advisory support for stock option and RSU holders, including pre-IPO executives, to evaluate exercise timing, estimate AMT and other tax liabilities, and coordinate with liquidity events. It is aimed at corporate equity plan participants in the U.S.

Key Features

  • Options trading on Schwab platforms
  • Educational articles, videos, and advanced topics
  • Daily webcasts and coaching sessions
  • Market news and analysis via Schwab Network™
  • Support from options trading specialists

Key Benefits

  • Access to a wide range of options trading tools and resources
  • Comprehensive education for all experience levels
  • Live and on-demand coaching with Q&A and real-time trade demos
  • Timely market updates and insights from options specialists
  • Award-winning platform for options trading

Who Is It For

  • New options traders
  • Active/experienced options traders
  • Investors seeking to generate income, hedge risk, or speculate
  • U.S. residents (with some services for non-U.S. residents, subject to restrictions)

Your home for options trading

Options trading at Schwab can help you generate income, protect against losses, and speculate on the market. Schwab offers specialized resources for both new and active traders.

  • Generate income
  • Protect against losses
  • Speculate on the market

What are options?

Uncover more about options, from contract basics to goal-based strategies.

Why Schwab for options?

Explore our options tools, resources, and support.

How to get started with options trading.

Discover the steps you need to know to get started with options trading.

Get insights and education to help you keep on top of the market and your trading.

Today's Options Market Update

Get timely updates from Schwab's options trading specialists, who provide their outlook on the options market.

Options Education

Learn about options trading—from placing your first trade to exploring more advanced topics—with our comprehensive collection of options articles, videos, and more.

Schwab Coaching

Join our daily webcasts with Q&A—live and on-demand—to see real-time trade demos and learn ways to apply trading principles in current market conditions using Schwab platforms and tools.

Get the latest market news—and what it may mean for your options trading.

Gain insights from industry pros about what's happening in the markets—available live or on-demand on our media affiliate, Schwab Network™.

Not yet a Schwab client?

Already a client?

Have questions about options? We're here to help.

  • Call: 888-245-6864
  • Chat: Professional answers 24/7

Resources

Detailed Comparison

AMT Scenario Modeling

Equity Award Center offers “award calculators” to model stock option exercise outcomes; Schwab’s ISO guidance advises doing an AMT calculation before exercising and illustrates AMT income from the spread. No dedicated AMT scenario model is publicly described. (eac.schwab.com)

Integration with Cap Table

Equity Award Center is a participant portal; Schwab does not publicly indicate direct cap table software integration. (eac.schwab.com) For private issuers, Schwab Private Issuer Equity Services (powered by Qapita) offers cap table management tools and integrations with related systems. (pressroom.aboutschwab.com)

Advisory Support Quality

Robust. 24/7 trading specialists provide platform, product, and strategy help; options trading specialists offer live guidance; daily coaching webcasts with live Q&A; Equity Awards Center supplies Stock Plan Specialists (phone/chat) M, F, 24 hours, plus complimentary one‑on‑one consultations through the Equity Award Consultation Team for plan participants. (schwab.com)
Last Updated: December 9, 2025
pulley.com

PulleyCompany Information

"Manage equity. Make decisions. Get back to work."

Industry: Private Equity
API: No

Description

Pulley is a cap table management platform designed to help founders and finance leaders manage equity and tokens efficiently, allowing informed decisions without breaking stride.

What They Do

Pulley provides cap table management tools, fundraising modeling, and compliance management to help companies manage their equity efficiently.

Who They Serve

They serve founders, finance leaders, legal professionals, and companies in the private equity and crypto industries.

Key Value Propositions

Intuitive UI for managing cap tables
Transparent pricing with no hidden fees
Expert support and managed services
Built to scale with company growth
Data ownership with no monetization of user data

Target Customers

Founders
Finance Leaders
Legal Professionals
Small to Medium Enterprises (SMEs)

Industries Served

Private Equity
Crypto
Tech Startups

Contact Information

Social Media

Navigation Links

Summary

Pulley is a cap table and equity management platform that includes tax and exercise modeling tools to help startup founders and key employees understand option exercise timing, estimated AMT, and potential outcomes in IPO or secondary events. It targets high-growth startups looking for more transparent equity decision support.

Key Features

  • Equity Cap Table: Track, issue, and manage equity
  • Build employee equity plans and offer letters
  • Integrate with HRIS and payroll systems
  • Token Cap Table: Manage token assets and distributions
  • Integrate with crypto exchange platforms for automated token distribution
  • Create token compensation plans and agreements
  • Track token vesting and lockups
  • Employee and investor portals
  • Guided ESOP and stock option management
  • Scenario modeling for fundraising and hiring
  • Legal and tax compliance monitoring
  • Audit-ready 409A valuations
  • Automated approvals, equity grants, and vesting schedules

Key Benefits

  • Manage both traditional equity and tokens on one platform
  • Simple, fast, and focused interface
  • Ready for complex challenges as you scale
  • Painless, fast onboarding (launch within 10 days)
  • Employee and investor portals for complete equity visibility
  • Guided equity management with intuitive workflows and automations
  • Scenario fundraise modeling and real-time dilution analysis
  • Legal and tax compliance with constant cap table monitoring
  • Audit-ready 409A valuations in three days or less
  • Transparent, startup-friendly pricing

Who Is It For

  • Founders
  • Finance leaders
  • Legal teams
  • Early-stage and private companies
  • High-growth companies
  • Crypto companies
  • LLCs
  • Growth stage companies
  • Private equity firms

Take command of your cap table

Get everything you need to manage your cap table from seed to exit. Intuitive for founders, powerful for finance leaders.

Manage both traditional equity and tokens on one platform

Pulley is the cap table management platform built to do exactly what founders and finance leaders at high-growth companies need. Cap table management with Pulley is simple, fast, and focused—but ready when you need to handle complex challenges.

Equity Cap Table

Track, issue, and manage your company’s equity without touching a spreadsheet.

  • Keep your cap table updated and ready for fundraising or audits
  • Build employee equity plans and offer letters
  • Integrate with HRIS and payroll systems for streamlined management

Token Cap Table

Manage token assets and make accurate and secure token distributions.

  • Integrate with your crypto exchange platform to automate token distribution
  • Create token compensation plans and sign agreements
  • Track token vesting and lockups

Equity simplified as you grow

Pulley is simple and user-friendly—but powerful and extensible as you scale. Get a clean, accurate capitalization table ready to handle hypergrowth and exit.

  • Painless, fast onboarding: Launch your new cap table within 10 days with our done-for-you onboarding.
  • Employee and investor portals: Give investors and employees a complete view of their equity.
  • Guided equity management: Create and manage ESOPs and stock options using intuitive workflows and automations.
  • Scenario Fundraise Modeling: Model complex fundraising rounds and issue SAFEs without leaving Pulley.
  • Legal and tax compliance: Ensure legal compliance through constant cap table monitoring.
  • Audit-ready 409A valuations: Get a 409A valuation in three days or less through Pulley’s in-house team.

Protect your company ownership with an accurate, easy-to-manage cap table

Cut ties with messy spreadsheets, big legal bills, and clunky cap table platforms.

Frequently Asked Questions

  • Pulley’s cap table management software provides a fast onboarding experience, cleaner UX/UI, and transparent startup-friendly pricing plans.
  • Plans start as low as $1200/year for up to 25 stakeholders. Invite as many admins as you need to manage your cap table. Pulley charges a fixed price per stakeholder, so there are no hidden costs as you scale.
  • Pulley simplifies complex equity tasks by providing a single source of truth for your cap table. From first issuance to IPO prep, Pulley automates approvals, equity grants, and vesting schedules—so early-stage and private companies can stay focused on growth instead of spreadsheets.
  • Pulley’s scenario modeling tools let you visualize dilution and ownership percentages instantly across different fundraising or hiring scenarios.
  • Pulley supports audit-ready reporting, ASC 718 compliance, and advanced cap table tools to help you scale confidently toward an IPO.

Transition to Pulley

The only cap table management tool you’ll ever need.

  • Grant access: Send us your spreadsheets or grant access to your current cap table platform.
  • Onboard: Our concierge team will review your documents and quickly build you an accurate cap table.
  • Launch: Approve your cap table. Tell your stakeholders. Done.

Resources

Supporting Resources

Detailed Comparison

Integration with Cap Table

Integrates cap table with HRIS/payroll via Finch; Rippling supported (manual sync). For token cap tables, connects to Coinbase, BitGo, Anchorage, and Fireblocks to automate distributions; unified equity + token cap tables with side‑by‑side view. (help.pulley.com)

Advisory Support Quality

Dedicated equity admin manager and in-house valuation specialists; lifetime audit-review support for 409A. (pulley.com) Claims 24/7 access to cap table experts with <5‑minute average response. (site.pulley.com) Reviews often praise fast, helpful support, though some report unresponsive onboarding and cancellation issues. (g2.com)

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Our Ranking Methodology

How we rank these offerings

We ranked these Stock option optimization platforms for pre-IPO startup executives managing AMT risk in USA in 2025 based on three key factors: Integration with Cap Table (40% weight), AMT Scenario Modeling (35% weight), and Advisory Support Quality (25% weight). 'Equity Management' scored highest because it integrates directly with company cap tables for precise scenario modeling and offers high-quality advisory support, leading to more accurate and tailored tax and liquidity strategies.

Ranking Criteria Weights:

40%
Integration with Cap Table
Integration with the cap table ensures the accuracy of stock option and AMT calculations, which is crucial for pre-IPO executives managing their equity.
35%
AMT Scenario Modeling
Accurate AMT scenario modeling helps executives make informed decisions about when to exercise stock options, impacting their financial planning significantly.
25%
Advisory Support Quality
High-quality advisory support ensures that executives receive personalized and expert guidance, which is critical in navigating complex equity decisions before an IPO.
Rankings last updated: 12/9/2025

Frequently Asked Questions

What are the typical costs and pricing models for stock option optimization platforms?
The pricing models for stock option optimization platforms can vary significantly depending on the service level and features offered. For example, Carta Equity Advisory typically incorporates fees based on transactions or advice, integrated with their cap table services. SecFi may charge for personalized modeling of AMT and liquidity outcomes. Platforms like Morgan Stanley at Work may include such services as part of a broader financial advisory package tailored to corporate clients. Customized solutions from firms like Schwab can carry premium fees depending on the extent of advisory and technological integration required.
What key selection criteria should be considered when choosing a stock option optimization platform?
Key selection criteria include the platform's ability to model AMT impacts, integration with existing equity management systems, and the level of personalization offered. Platforms like Pulley provide integrated cap table management, which is crucial for accurate scenario planning. Carta's direct use of company cap table data ensures precision in modeling exercises and outcomes. Additionally, the presence of dedicated advisory services, as seen with both SecFi and Morgan Stanley at Work, can provide significant value for executives seeking to align their exercises with broader financial goals.
What industry standards and compliance requirements affect platforms in this space?
Platforms must comply with SEC regulations and adhere to IRS guidelines regarding stock option reporting and AMT calculations. For instance, Carta ensures compliance by using real-time cap table data. Moreover, providers like Schwab integrate up-to-date tax tables to maintain accuracy in AMT estimation. Additionally, companies such as Morgan Stanley are required to implement robust cybersecurity measures to protect client financial data.
What implementation challenges do companies face and how can they be overcome?
Implementing these platforms can be challenging due to data integration from disparate systems and the complexity of accurately modeling potential exercises and tax impacts. SecFi addresses this by providing comprehensive advisory services to assist with implementation. Pulley helps simplify this process with its transparent equity decision support tools. Morgan Stanley at Work often offers dedicated advisors to guide executives through initial setup and integration with existing corporate financial systems.
What is the expected ROI and value delivery of these platforms?
The ROI from these platforms often stems from optimized timing of option exercises, leading to reduced AMT liabilities and enhanced post-IPO financial outcomes. SecFi provides significant value by tailoring AMT impact analyses to individual circumstances. Carta enhances ROI through personalized scenario planning which can substantially increase post-tax proceeds. Overall, platforms like Morgan Stanley at Work offer broader financial strategy alignments, improving long-term executive wealth outcomes.

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