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Best Reputation Risk Insurance Firms in USA

Non-sponsored, Expert Verified and Transparently Ranked Reputation Risk Insurance Firms in USA

Published: January 3, 2026 | Verified by: Ted Scheiman & Rob Watts

Executive Summary

We analyzed 5 solutions. Top Recommendation: Insurance Products by Beazley scored highest due to Best for mid-market to large B2C brands needing continuous reputation monitoring and profit protection. Includes AI-driven threat detection (Polecat) and crisis services, with loss-of-profit coverage for significant revenue downturns [1](https://www.beazley.com/en-US/products/specialty-risk-usa/), [2](https://www.beazley.com/en/news-and-events/beazley-enhances-reputational-risk-offering-ai-enabled-tools-providing-enhanced-insights/), [3](https://www.lloyds.com/news-and-insights/futureset/join-the-community/product-simplification/beazley)..

Content Verification

15
Total Sources
January 3, 2026
Last Verified
100%
Evidence Coverage

Side-by-Side Comparison

Feature#1 Insurance Products (Beazley)#2 Specialty and Commercial Insurance Products (Liberty Specialty Markets)#3 Executive Liability (AIG)#4 Reputation Insurance for Directors and Officers (Steel City Re)#5 Reinsurance (AXA XL)
Best ForBest for mid-market to large B2C brands needing continuous reputation monitoring and profit protection. Includes AI-driven threat detection (Polecat) and crisis services, with loss-of-profit coverage for significant revenue downturns [1], [2], [3].Best for hospitality, retail, manufacturing, and transportation brands that value data‑driven alerting and funded crisis support. The Liberty, WTW program blends live reputation analytics with insurance-backed crisis response and profit protection features [1], [2], [3].Best for large consumer-facing or publicly traded companies. Offers rapid access to elite crisis PR teams and preemptive communications planning, with optional income loss protection up to stated limits [1], [2].Best for public companies and boards seeking measurable, trigger‑based protection. Parametric coverage addresses enterprise value loss and directors’ personal exposure, with Lloyd’s-led capacity and captive-friendly structures for resilience signaling [1], [2], [3].Best for multinational enterprises seeking integrated readiness and response. Provides baseline reputational analysis, preparedness check‑ups, continuous monitoring, and funded crisis support through expert partners to restore trust quickly [1].
Coverage OptionsCrisis management services and business interruption coverage for loss of profit after a reputational event. (beazley.com) Includes Polecat reputation/ESG intelligence subscription. (beazley.com) Pre-loss crisis advisory funding (up to $250k of $1m). (businessinsurance.com) All-risks basis with claims triggered by a pre-agreed revenue drop; exclusions include cyber/product recall, systemic or macro events, strategy failure, and fraud. (programbusiness.com)Business interruption (loss of gross profit), crisis-communication and brand-rehabilitation fees. Triggers: reputational crises from injury/harm perils (e.g., disease outbreak, abduction, assailant threat, harmful products), abuse/discrimination, or damage by association; with insurer‑funded crisis consultants. (libertyspecialtymarkets.com)Coverage options: Directors & Officers (incl. Side A; standalone or modular), Employment Practices Liability, Fiduciary Liability, Crime & Fidelity, and Kidnap, Ransom & Extortion. Optional ReputationGuard provides PR/crisis communications support; income loss protection can be added. (aig.com)Parametric Side R covers directors’ personal going‑forward losses and enterprise reputation value loss; led by Lloyd’s syndicate Tokio Marine Kiln. (steelcityre.com) Named‑peril coverage, binary or tiered payouts; captive‑plus‑market risk transfer; optional non‑damage business interruption, crisis management, and related loss towers. (steelcityre.com)Coverage options: Treaty and facultative; proportional (quota share, surplus) and non‑proportional (excess of loss); per‑occurrence, aggregate/stop‑loss structures. Lines: property (incl. catastrophe), construction/engineering, casualty, accident & health, aviation & space, marine/energy/whole account, trade credit/surety/political risk. (axaxl.com)
Real-Time Monitoring24/7 real-time monitoring via Polecat’s web portal, using online and social data to assess reputation, benchmark against peers, and horizon-scan for threats; delivers real-time intelligence to executives to identify reputational risks and support crisis response. (beazley.com)AI-powered real-time monitoring via Polecat. LSM’s risk tool includes “real-time reputational data analysis, ” with always-on tracking across millions of sources delivering live, client-controlled intelligence to detect insured events as they break. (libertyspecialtymarkets.com)ReputationGuard includes social media management/online monitoring by panel PR firms and covers costs to monitor brand image and public perception; also provides around-the-clock rapid response teams and analytic tools to track critical developments. (aig.com)Monitoring is continuous and weekly: Resilience Monitor and RVM reports provide timely quantitative tracking of stakeholder signals, with metrics on 8, 000+ public companies updated weekly; We. Communications integration offers an “always‑on” intelligence engine for boards. (steelcityre.com)N/A
Crisis Management SupportCrisis management services with indemnity for crisis consultants; up to $1M in crisis consultancy (first $250k pre‑loss). Includes immediate access to advice and AI‑enabled Polecat monitoring to anticipate and respond to reputational events. (lloyds.com)Reputational Crisis product provides access to reputation professionals for crisis communications and integrates Polecat reputation intelligence to anticipate issues. (libertyspecialtymarkets.com) It also includes crisis consultancy and funding of approved crisis communication and brand rehabilitation costs (delivered via WTW). (wtwco.com)AIG Executive Liability includes CrisisFund: access to panel crisis firms (PR/legal) and coverage for organizational/personal reputation expenses and communications after specified financial, governance, or operational events. (aig.com) ReputationGuard provides access to top PR experts for pre‑ and post‑crisis communications, with optional income‑loss protection for reputational damage. (aig.com)Offers separate crisis management towers that can be integrated with parametric reputation insurance. (steelcityre.com) Provides consulting that complements existing crisis management processes and collaborates with crisis teams to mitigate consequences. (steelcityre.com)N/A
5 Companies Listed
beazley.com

BeazleyCompany Information

Beazley is a global insurance company that specializes in providing a range of insurance products and services to businesses and individuals. The company operates in various regions, including Europe, North America, and Asia Pacific, and offers a range of products, including cyber insurance, property insurance, and liability insurance. Beazley is known for its expertise in providing tailored insurance solutions to meet the unique needs of its clients.

Industry: Insurance
Type: public
Employees: 1K-5K
Founded: 1986
Location: London, ENG
Revenue: over 1b
Stock: LSE:BEZ (LSE)
Funding: $714.3M (POST IPO EQUITY)
Phone: +44 (0)20 7397 0900

Keywords

insurance
cyber insurance
property insurance
liability insurance
risk management
underwriting
claims service
specialist risks
professional indemnity

Description

Beazley is a global insurance company that empowers clients to focus on their core business success through expert underwriting and a personal approach to claims. They work with organizations of all sizes and from all industries, providing insights and expertise to enhance risk preparedness.

What They Do

Beazley provides insurance solutions and risk management services to organizations of all sizes across various industries.

Who They Serve

They serve clients from all industries, including multinational corporations and small businesses.

Key Value Propositions

Expert underwriting that empowers clients
Personal and progressive approach to claims
Insights and expertise to enhance risk preparedness

Target Customers

Multinational Corporations
Small Businesses
Brokers

Industries Served

Insurance
Risk Management

Summary

Beazley’s Reputational Risk policy combines real-time reputation intelligence (via Polecat) with crisis management and business interruption cover for loss of profit after a reputational event. Available to U.S. buyers through surplus lines, targeting brands exposed to public sentiment shifts.

Resources

Supporting Resources

Detailed Comparison

Coverage Options

Crisis management services and business interruption coverage for loss of profit after a reputational event. (beazley.com) Includes Polecat reputation/ESG intelligence subscription. (beazley.com) Pre-loss crisis advisory funding (up to $250k of $1m). (businessinsurance.com) All-risks basis with claims triggered by a pre-agreed revenue drop; exclusions include cyber/product recall, systemic or macro events, strategy failure, and fraud. (programbusiness.com)

Real-Time Monitoring

24/7 real-time monitoring via Polecat’s web portal, using online and social data to assess reputation, benchmark against peers, and horizon-scan for threats; delivers real-time intelligence to executives to identify reputational risks and support crisis response. (beazley.com)

Crisis Management Support

Crisis management services with indemnity for crisis consultants; up to $1M in crisis consultancy (first $250k pre‑loss). Includes immediate access to advice and AI‑enabled Polecat monitoring to anticipate and respond to reputational events. (lloyds.com)
2Liberty Specialty Markets logo
Liberty Specialty Markets

Specialty and Commercial Insurance Products

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libertyspecialtymarkets.com

Liberty Specialty MarketsCompany Information

Liberty Specialty Markets is a global insurance and reinsurance company offering specialty and commercial insurance products across various markets. They aim to create a secure future for their brokers, clients, and communities through their 'For Mutual Advantage' approach.

Industry: Insurance
Type: private
Employees: 1K-5K
Founded: 1994
Location: Bristol, ENG
Revenue: 200m 1b
Phone: +44 (0)117 930 7320

Keywords

insurance
reinsurance
specialty insurance
commercial insurance
global markets
broker services

Description

Liberty Specialty Markets is part of Liberty International Insurance, a division of the Liberty Mutual Insurance Group, focusing on international commercial and specialty business. They leverage the financial strength and capabilities of Liberty Mutual Group to provide consistent service and local decision-making in their markets.

What They Do

Liberty Specialty Markets offers a range of retail, commercial, and specialty insurance operations in international markets.

Who They Serve

Brokers and clients in various industries across global markets.

Key Value Propositions

Global reach with local expertise
Robust financial strength
Wide range of specialized insurance products

Target Customers

Brokers
Businesses seeking commercial and specialty insurance

Industries Served

Insurance
Financial Services

Contact Information

Summary

Liberty Specialty Markets’ Reputational Crisis product helps clients understand, monitor, and manage brand threats, partnering with Polecat for reputation intelligence and providing crisis communications support. Distributed exclusively via WTW, available to targeted sectors worldwide, including the U.S.

Key Features

  • Wide range of specialty and commercial insurance products
  • Coverage for diverse industries and risk types
  • Global reach with regional expertise
  • Access to risk management and claims support

Key Benefits

  • Market-leading insurance solutions tailored to specialist and commercial needs
  • Supported by technical expertise and risk management
  • Long-term stability and continuity
  • Focus on policyholder and partner needs
  • Sustainable, reliable relationships

Who Is It For

  • Businesses and organizations with specialist or complex insurance needs
  • Industries requiring tailored risk solutions
  • Brokers and partners seeking comprehensive insurance products

Our range of insurance products

Our range of specialist insurance products are supported by technical expertise, risk management and market understanding, to deliver you a market-leading solution.

  • Affinity & Programme Business
  • Aviation (All Risks, War Insurance)
  • Casualty (including regional variants)
  • Commercial Motor
  • Contingency
  • Crime and Fraud Insurance
  • Cyber & Technology (including Strategic Assets, Technology E&O)
  • Delegated Authority Practice (Casualty Binders, Property Binders, Accident & Health, Entertainment P&C)
  • Energy and Construction (Oil, Gas, Petrochemical, Chemical, Power Generation, Renewable Energy, Construction)
  • Environmental (including Environmental Impairment Liability Binders)
  • Equine and Livestock
  • Financial Lines (Financial Institutions, Directors & Officers)
  • Financial Risk Solutions (Non-payment, Political Risk, Trade Credit, Structured Risk Solutions)
  • Fine Art and Specie
  • Healthcare (Professional Liability, Long-Term Care, Life Sciences, Physician Group Practices)
  • Legal Indemnity
  • Marine (Cargo, Liability, Project Cargo, Hull, War, Ports and Terminals)
  • Mergers and Acquisitions
  • Professional Indemnity
  • Property (Commercial Property, Global Property, Bermuda Property)
  • Reputational Crisis
  • Safeguarding
  • Surety Bonds and Guarantees
  • War and Terrorism (including US-specific)

Why choose Liberty?

Our stability offers continuity and allows us to take a long term view. We are focused on the needs of our policyholders and partners. We build sustainable relationships that you can rely on.

  • Stability and continuity
  • Long-term view
  • Focus on policyholder and partner needs
  • Sustainable, reliable relationships

Resources

Supporting Resources

Detailed Comparison

Coverage Options

Business interruption (loss of gross profit), crisis-communication and brand-rehabilitation fees. Triggers: reputational crises from injury/harm perils (e.g., disease outbreak, abduction, assailant threat, harmful products), abuse/discrimination, or damage by association; with insurer‑funded crisis consultants. (libertyspecialtymarkets.com)

Real-Time Monitoring

AI-powered real-time monitoring via Polecat. LSM’s risk tool includes “real-time reputational data analysis, ” with always-on tracking across millions of sources delivering live, client-controlled intelligence to detect insured events as they break. (libertyspecialtymarkets.com)

Crisis Management Support

Reputational Crisis product provides access to reputation professionals for crisis communications and integrates Polecat reputation intelligence to anticipate issues. (libertyspecialtymarkets.com) It also includes crisis consultancy and funding of approved crisis communication and brand rehabilitation costs (delivered via WTW). (wtwco.com)
aig.com

AIGCompany Information

Industry: Agriculture
API: No

Description

For more than 150 years, Great American Insurance Group has been trusted to protect what matters most to their customers by offering specialized coverages tailored to meet unique business needs.

What They Do

Provides specialty insurance solutions tailored to various industries.

Who They Serve

Businesses of all sizes across multiple sectors.

Key Value Propositions

Established history of financial strength
Wide range of specialized coverage
Expertise in niche markets

Target Customers

Businesses
Farmers and ranchers
Healthcare providers
Nonprofits
Public sector entities

Industries Served

Agriculture
Construction
Education
Equine
Energy
Financial Institutions
Healthcare
Hospitality & Entertainment
Manufacturing
Marine
Nonprofits & Social Services
Professional Services
Public Entity
Real Estate & Property Management
Retail & Wholesale
Transportation
Warehousing

Contact Information

Summary

AIG’s ReputationGuard provides crisis communications coverage and access to world‑renowned PR experts to help manage reputational threats. Optional income loss protection can be added to cover lost revenue following an adverse publicity event; built for midsize to large enterprises.

Key Features

  • Directors and Officers Liability
  • Employment Practices Liability
  • Fiduciary Liability
  • Specialized products for private, public, nonprofit, and financial institutions
  • A-Side DIC Protection
  • Agent portal for account management, loss runs, billing, and claims information
  • Online quoting for select coverages

Key Benefits

  • Protection for organizational leadership and entities against claims and lawsuits
  • Coverage for wrongful acts in company management
  • Protection against employee lawsuits (e.g., wrongful termination, harassment, discrimination, retaliation)
  • Coverage for fiduciaries administering employee benefit plans
  • Industry-leading expertise and service
  • Comprehensive risk management and claims resolution support

Who Is It For

  • Publicly traded companies
  • Private companies
  • Financial institutions
  • Asset managers
  • Nonprofit organizations
  • Directors, officers, and managers
  • Community associations (for nonprofit D&O)

Executive Liability

Our Executive Liability team is committed to serving you with industry-leading expertise and quality management liability insurance products. Learn more about our comprehensive solutions for publicly traded, private companies, financial institutions, asset managers and nonprofit organizations.

Management Liability Insurance

Management liability insurance is designed to protect directors, officers, managers, and business entities from various risks associated with running and managing an organization. Our management liability solutions protect the organizations we serve and their stakeholders against the risks that could jeopardize their financial stability and reputation.

  • Directors and Officers Liability: Protects an organization’s leadership from claims arising from wrongful acts in managing a company
  • Employment Practices Liability: Protects against potential employee lawsuits, including allegations of wrongful termination, harassment, discrimination, retaliation and more
  • Fiduciary Liability: Protects those who administer employee benefit plans and can be held personally liable for actual or alleged breach of their fiduciary duties

Experienced Team. Exceptional Service. Expert Management Liability Protection

In addition to industry-leading coverage, our included services and staff of insurance professionals, who are experts in underwriting, technology, risk management and claims resolution, truly distinguish us among the industry. Our Executive Liability team is dedicated to service excellence, technical expertise and the responsiveness needed to provide comprehensive risk management.

Management Liability Insurance Claims Library

Take a look at some recent claim examples to learn more about how we help protect organizations and their stakeholders.

Get a Quote

Quote Nonprofit D&O/EPL, Quote Standalone EPL (U.S. Only), Submit Private Management Liability Coverages - D&O, EPL and/or Fiduciary (U.S. Only), Track and manage your accounts, Access loss runs.

  • Quote Nonprofit D&O/EPL
  • Quote Standalone EPL (U.S. Only)
  • Submit Private Management Liability Coverages - D&O, EPL and/or Fiduciary (U.S. Only)
  • Track and manage your accounts
  • Access loss runs

Agent Portal

View Account Information, Retrieve Loss Runs & Reports, Billing & Claims Information.

  • View Account Information
  • Retrieve Loss Runs & Reports
  • Billing & Claims Information

Products

Executive Liability offers a portfolio of management liability products for the United States and Canada, including For Profit Directors & Officers Liability, Nonprofit Directors & Officers Liability, Fiduciary Liability, Employment Practices Liability, and A-Side DIC Protection. Subproducts are available for private companies, public companies, financial institutions, asset management, private equity, and community associations.

  • For Profit Directors & Officers Liability (Private Companies, Public Companies, Financial Institutions, Asset Management, A-Side DIC Protection)
  • Nonprofit Directors & Officers Liability (Community Associations)
  • Fiduciary Liability
  • Employment Practices Liability
  • Directors & Officers Liability (Canada) (Private Companies, Public Companies, Financial Institutions, Private Equity, A-Side DIC Protection)
  • Nonprofit Directors & Officers Liability (Canada)
  • Employment Practices Liability (Canada)

More

Additional resources and services for Executive Liability customers, including services, claims reporting, and contact information.

  • Services
  • Report a Claim
  • Contact Executive Liability

Resources

Supporting Resources

Detailed Comparison

Coverage Options

Coverage options: Directors & Officers (incl. Side A; standalone or modular), Employment Practices Liability, Fiduciary Liability, Crime & Fidelity, and Kidnap, Ransom & Extortion. Optional ReputationGuard provides PR/crisis communications support; income loss protection can be added. (aig.com)

Real-Time Monitoring

ReputationGuard includes social media management/online monitoring by panel PR firms and covers costs to monitor brand image and public perception; also provides around-the-clock rapid response teams and analytic tools to track critical developments. (aig.com)

Crisis Management Support

AIG Executive Liability includes CrisisFund: access to panel crisis firms (PR/legal) and coverage for organizational/personal reputation expenses and communications after specified financial, governance, or operational events. (aig.com) ReputationGuard provides access to top PR experts for pre‑ and post‑crisis communications, with optional income‑loss protection for reputational damage. (aig.com)
4Steel City Re logo
Steel City Re

Reputation Insurance for Directors and Officers

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steelcityre.com

Steel City ReCompany Information

Industry: Corporate Governance
API: No

Description

Steel City Re delivers reputation risk solutions, including risk management tools, governance monitoring, and parametric re/insurance solutions for risk transfer.

What They Do

They provide solutions for managing and transferring reputation risk designed for corporate leaders and boards.

Who They Serve

Companies, C-suites, board members, and corporate insurance captives.

Key Value Propositions

Expertise in reputation risk management and governance
Parametric reinsurance solutions
Strategic tools for corporate resilience

Case Studies

Safety Fear | Manufacturing

Case study demonstrating the impact of reputation management in the manufacturing sector.

Read Case Study →
Enhancing Value | REIT

Case study on reputation management enhancing value for a REIT.

Read Case Study →
Resilience | Banking

How reputation management helped resilience in the banking sector.

Read Case Study →
Looking Smart | Pharma

Reputation management in the pharmaceutical industry.

Read Case Study →
Humiliation | Energy

Case study on mitigating regulatory humiliation in the energy sector.

Read Case Study →
Fake News | Media

Efforts to neutralize malicious disinformation in the media sector.

Read Case Study →
Forestall ESG Risk | Services

How reputation management can prevent ESG risks in service industries.

Read Case Study →
Cyber Security | Healthcare

Case study on protecting healthcare reputation through risk management.

Read Case Study →
Reputation Insurance | Directors

Reputation insurance protecting directors from humiliation risk.

Read Case Study →

Target Customers

C-Suite Executives
Board Members
Corporate Insurance Brokers
Risk Managers

Industries Served

Corporate Governance
Insurance
Financial Services
Healthcare
Manufacturing
Pharmaceuticals
Energy
Media

Contact Information

Summary

Steel City Re offers parametric reputation insurance focused on enterprise value loss and board-level exposures, including Side R coverage for directors’ personal financial impacts. Capacity is led by a Lloyd’s syndicate (Tokio Marine Kiln), with options for captive integration and non-damage BI towers.

Key Features

  • Parametric insurance structure (payouts based on predefined triggers rather than loss adjustment)
  • Covers going-forward costs of personal reputation damage
  • Complements traditional D&O insurance (Sides A, B, and C)
  • Proof point for parametric strategies beyond natural catastrophes
  • Available at scale and with captive insurer options for enterprises

Key Benefits

  • Enables negotiation with activists from a position of greater strength
  • Boosts equity value of the firm
  • Enhances D&O liability defenses through oversight of reputation value and risk management
  • Mitigates fear and costs of reputation risk for directors and officers
  • Provides strategic resilience insurance for individuals and enterprises

Who Is It For

  • Directors
  • Officers
  • Board members
  • Risk managers
  • Enterprises seeking corporate resilience

Use Cases

  • Directors facing personal attacks or disparagement in the public sphere
  • Boards seeking to demonstrate best practices in risk governance
  • Companies aiming to protect leadership from reputation-related financial harm
  • Enterprises wanting to enhance resilience and stakeholder trust

Reputation Insurance For D&O’s

Side R reputation insurance and our strategic tools help Board members protect their firms and themselves. Innovative parametric reputation insurance and more! Negotiate with activists from a position of greater strength; Boost equity value of firm; and Enhance D&O liability defenses through oversight of reputation value and risk management. Both the American Law Institute and the DCRO Risk Governance Institute recommend reputation insurance coverage for companies and directors.

  • Negotiate with activists from a position of greater strength
  • Boost equity value of firm
  • Enhance D&O liability defenses through oversight of reputation value and risk management

About Parametric Reputation Insurance

Parametric reputation insurance is a timely offering for directors seeking to mitigate the fear and costs of reputation risk, for themselves or their peers. It’s been four decades since directors in the courts of law were materially personally exposed by their service. Now they are personally exposed in the courts of public opinion–not to negative PR, but to the going-forward costs of having their personal reputations tarnished. Parametric insurance can do for reputation risk what Sides A, B, and C did for liability risk. Reputation insurance is strategic “resilience insurance” for directors; at scale and with a captive insurer for an enterprise, it is corporate “resilience insurance.”

  • Mitigates fear and costs of reputation risk for directors
  • Covers going-forward costs of personal reputation damage
  • Parametric insurance model (predefined triggers)
  • Strategic resilience insurance for individuals and enterprises

Articles for D&O’s

A series of articles and case studies highlighting the importance of reputation risk management and insurance for directors and officers, including governance best practices and real-world examples.

  • Good governance does not shield directors from liability or reputation risk
  • Personal attacks on directors are now a governance weapon
  • Reputation risk is a misalignment between what a company does and says
  • Mission-critical risks are intertwined with boards' fiduciary duties
  • Reputation risk management and governance with insurance is now a best practice
  • Guiding principles for reputation risk governance from DCRO Institute

Resources

Supporting Resources

Detailed Comparison

Coverage Options

Parametric Side R covers directors’ personal going‑forward losses and enterprise reputation value loss; led by Lloyd’s syndicate Tokio Marine Kiln. (steelcityre.com) Named‑peril coverage, binary or tiered payouts; captive‑plus‑market risk transfer; optional non‑damage business interruption, crisis management, and related loss towers. (steelcityre.com)

Real-Time Monitoring

Monitoring is continuous and weekly: Resilience Monitor and RVM reports provide timely quantitative tracking of stakeholder signals, with metrics on 8, 000+ public companies updated weekly; We. Communications integration offers an “always‑on” intelligence engine for boards. (steelcityre.com)

Crisis Management Support

Offers separate crisis management towers that can be integrated with parametric reputation insurance. (steelcityre.com) Provides consulting that complements existing crisis management processes and collaborates with crisis teams to mitigate consequences. (steelcityre.com)
axaxl.com

AXA XLCompany Information

AXA XL is a leading provider of P&C global commercial insurance offering insurance and reinsurance to enterprises of every kind and size. AXA XL helps you take your business further.

Industry: Insurance
Type: public
Employees: over-10K
Founded: 1986
Location: Hamilton, HA
Revenue: over 1b
Stock: XL (NYSE)
Phone: +1 800-327-1414

Keywords

commercial insurance
reinsurance
risk management
property insurance
casualty insurance
cyber insurance
insurance
business solutions
global presence

Description

AXA XL is the P&C and Specialty division of AXA, providing Re/Insurance to mid-sized and multinational companies, and some high-net-worth individuals.

What They Do

AXA XL provides insurance and reinsurance solutions, risk consulting, and innovative risk management services.

Who They Serve

Mid-sized and multinational companies, as well as high-net-worth individuals.

Key Value Propositions

Strong financial stability
Global scale
Flexibility in structuring programs
Technical expertise
Exceptional claims experience

What Customers Say

"AXA XL demonstrates strong financial stability and service capabilities while investing time to understand us, which are key criteria for us."

Risk Manager

"They take time to understand our business and needs and generally responsive to those. They do what we need everywhere we need it and do a good job of putting a team behind it."

Risk Manager

"AXA XL is much better than their peers on each of our carrier choice criteria: global scale, flexibility on how we structure programs, strong technical expertise and ability to execute all types of administrative actions."

Risk Manager

"AXA XL stands for partnership and continuity, always willing to be a partner and to provide solutions to ensure business continuity."

Risk Manager

"Their bench is deep, with lots of talented people, that are not just smart, but people you can enjoy spending time with and for some, even call them friends."

Risk Manager

"AXA XL stands for integrity, financial strength, care about customer, value personal relationship and long-term strategic partner."

Risk Manager

"AXA XL Claims is one of the most professional, courteous, and skilled teams I work with. Thank you!"

Broker

"AXA XL Claims professionals are always prompt in their responses and understanding in how a large company manages their claims."

Risk Manager

"From the first call to AXA XL claims, my experience was as positive and as pleasant as it could possibly be in these circumstances. Thank you!"

Insured

Target Customers

Mid-sized companies
Multinational companies
High-net-worth individuals

Industries Served

Architects & Engineers
Aviation & Aerospace
Construction
Consumer Goods & Services
Education & Public Entities
Energy
Entertainment & Leisure
Equine, Livestock & Aquaculture
Financial Services
Fine Art Insurance
Food & Beverage
Healthcare & Life Sciences
Manufacturing
Marine & Logistics
Professional Services
Real Estate
Technology
Transportation

Contact Information

Summary

AXA XL’s policy delivers prevention, response, and recovery services for reputational crises, including a 24/7 hotline, S‑RM crisis response partners, and analytics-led monitoring. Built for global sectors like retail, hospitality, technology, healthcare, media, and professional services.

Key Features

  • Proportional and non-proportional reinsurance solutions (excess of loss, quota share, surplus treaty)
  • Property reinsurance (short-tail, portfolio/treaty, individual/facultative, construction and engineering options)
  • Specialty reinsurance (aviation and space treaty, health, marine, energy, whole account, trade credit, surety, political risk)
  • Relationship-driven underwriting
  • Forward-thinking use of science and data
  • Active client management programme

Key Benefits

  • Access to one of the world’s largest P&C reinsurers
  • Strong financial stability (AA- S&P, A+ AM Best ratings)
  • Client-focused engagement with single points of contact
  • Science-led risk assessment with in-house scientific expertise
  • Decades of underwriting experience across multiple lines and geographies
  • Long-term partnership approach and active client management
  • Technical expertise trusted by the market for complex risks

Who Is It For

  • Mid-sized and multinational companies
  • Some high-net-worth individuals
  • Clients seeking P&C reinsurance solutions
  • Brokers and insurance companies requiring treaty or facultative reinsurance

AXA XL Reinsurance

We are one of the world’s largest P&C reinsurers with a leading position in all major global markets. Our strength comes from our talent, global footprint and ratings. We’re part of AXA Group with a solid capital position and AA- (S&P) and A+ (AM Best) ratings.

Protecting what matters

We have a client-focused mindset and active client management programme with single points of contact and a strategic approach to engagement; addressing challenges and identifying opportunities together.

Underwriting led by science, data and technology

Our science-led approach ensures we are confident of managing a fast-changing set of risks. We are one of a handful of reinsurers with our own team of leading scientists who are experts in hurricane, wildfire and flood risk prediction.

70% of our top 100 clients have been with us for more than a decade. AXA XL’s core operating insurance and reinsurance companies have one or more of the above financial strength ratings. Our teams have decades of experience across multiple lines and geographies.

  • 70% of top 100 clients have been with AXA XL for more than a decade
  • A.M. Best A+, S&P AA- financial strength ratings
  • Decades of experience across multiple lines and geographies

Sharing our insight to help you manage your risk

Learn about our work with renowned academic institutions, access thought leadership reports, webinars and white papers and hear from our experts on a diverse range of topics, including climate and emerging risks.

Reinsurance Products

AXA XL offers a range of reinsurance products across casualty, property, and specialty lines.

  • Casualty: Proportional and non-proportional reinsurance solutions on an excess of loss, quota share or surplus treaty basis.
  • Property: Primarily short-tail, available on both a portfolio/treaty and an individual/facultative basis, with construction and engineering options.
  • Specialty: Aviation and space treaty; health; marine, energy and whole account; trade credit, surety and political risk.

Technical expertise

Our people and our technical expertise are valued by the market and our clients. We are trusted to assess the most complicated of risks and are asked to quote on the majority of opportunities relevant to us.

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You are contacting AXA XL, the P&C and Specialty division of AXA. We provide Re/Insurance to mid-sized and multinational companies, and some high-net-worth individuals. If your enquiry pertains to personal insurance, please contact AXA.

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Coverage Options

Coverage options: Treaty and facultative; proportional (quota share, surplus) and non‑proportional (excess of loss); per‑occurrence, aggregate/stop‑loss structures. Lines: property (incl. catastrophe), construction/engineering, casualty, accident & health, aviation & space, marine/energy/whole account, trade credit/surety/political risk. (axaxl.com)

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Our Ranking Methodology

How we rank these offerings

We ranked these Reputation Risk Insurance Firms in USA using a weighted scoring formula: Crisis Management Support (40%), Real-Time Monitoring (35%), Coverage Options (25%). N/A values receive 0 points. Insurance Products (Beazley) scored highest with 93 due to comprehensive AI-enabled real-time monitoring, substantial crisis support, and loss-of-profit coverage. Companies with N/A values had reduced maximum scores.

Ranking Criteria Weights:

40%
Effective crisis management support is essential for minimizing reputational damage and ensuring quick recovery during incidents.
35%
Real-time monitoring allows firms to proactively detect and respond to threats before they escalate into crises.
25%
Diverse coverage options are critical for addressing the specific financial risks associated with reputational damage.
Rankings last updated: 1/3/2026

Frequently Asked Questions

What are the typical costs and pricing models for reputation risk insurance in the USA?
The pricing models for reputation risk insurance in the USA vary based on factors such as company size, industry sector, and specific coverage needs. AIG's ReputationGuard, for instance, offers customizable options like crisis communications and income loss protection, which can affect premiums. Similarly, Beazley’s policy is priced to reflect the integration of real-time reputation intelligence and business interruption cover, targeting public sentiment-exposed brands. Policies like Steel City Re’s parametric reputation insurance offer unique pricing linked to board-level exposures and enterprise value loss, often involving complex calculations due to their coverage for directors' personal impacts.
What are the key selection criteria and considerations when choosing a reputation risk insurance provider?
When selecting a reputation risk insurance provider, consider the breadth of coverage options and the industry-specific services offered. AIG’s and AXA XL’s offerings exemplify this with their inclusion of crisis communications and comprehensive prevention, response, and recovery services. Reinsurers like AXA XL and specialty providers such as Liberty Specialty Markets emphasize sector-specific insights, which are crucial for industries vulnerable to reputational damage, such as technology and healthcare. Moreover, the ability for customization, as seen with Steel City Re’s offering on directors' risk, is essential for matching specific organizational needs.
How do industry standards and compliance affect reputation risk insurance?
Industry standards and compliance are pivotal in shaping reputation risk insurance offerings. Providers like Beazley and Liberty Specialty Markets partner with analytics firms like Polecat to ensure their offerings align with regulatory and reputational support needs. Compliance often involves sector-specific regulations; for instance, Steel City Re's policy is crafted with board-level compliance in mind, while the inclusion of coverage through Lloyd’s syndicate, as seen with their Tokio Marine Kiln partnership, reflects adherence to global insurance standards. Adhering to these standards can significantly influence the choice of insurer based on a company’s operational footprint.
What implementation challenges exist in deploying reputation risk insurance and possible solutions?
Challenges in implementing reputation risk insurance include aligning internal processes with new risk management protocols and ensuring comprehensive understanding across stakeholders. Providers like AXA XL help alleviate these issues by offering 24/7 hotlines and analytics-led monitoring, allowing for real-time response and risk mitigation. Collaboration with communication experts, as done through Liberty Specialty Markets and AIG’s partnerships, ensures stakeholders are prepared for adverse events. Additionally, modular insurance structures, such as those offered by Steel City Re, allow companies to integrate these products seamlessly into existing risk management systems.
How can companies measure ROI and value delivery of reputation risk insurance?
The ROI on reputation risk insurance is often measured by mitigated loss value and enhanced crisis management capabilities. Policies like AIG's with optional income loss protection directly correlate ROI with reduced profit losses post-crisis. By employing real-time intelligence platforms, as Beazley does, companies can proactively manage risks, thus preventing potential losses and enhancing reputation recovery speed. Furthermore, tailored offerings such as Steel City Re’s insurance provide clear metrics on savings from avoided board-level impacts, directly tying into enterprise value maintenance.

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