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Best Fee-Free Life Insurance Brokers in the UK

Non-sponsored, Expert Verified and Transparently Ranked Fee-Free Life Insurance Brokers in the UK

Published: December 19, 2025 | Verified by: Ted Scheiman & Rob Watts

Executive Summary

We analyzed 5 solutions. Top Recommendation: Life Insurance by LifeSearch scored highest due to Independent broker with access to exclusive deals and a strong emphasis on customer service, often praised for saving clients significant amounts on premiums..

Content Verification

15
Total Sources
December 19, 2025
Last Verified
100%
Evidence Coverage

Side-by-Side Comparison

Feature#1 Life Insurance (LifeSearch)#2 Personal Insurance (Drewberry Insurance)#3 Life Insurance (Reassured)#4 Life Insurance (Protect Line)#5 Insurance Comparison Service (Compare the Market)
Best ForIndependent broker with access to exclusive deals and a strong emphasis on customer service, often praised for saving clients significant amounts on premiums.Fee-free whole-of-market access with personalized advice from qualified experts, highly rated for mortgage insurance comparisons in 2025.No broker fees with guaranteed cheapest quotes backed by a £250 price promise, and top Trustpilot ratings for transparency and savings.#1 Specialist Life Insurance Broker on Trustpilot, having protected over 200, 000 families since 2010 with extremely high customer satisfaction.User-friendly platform with instant quotes from multiple providers, no advisor fees, and integration with other insurance for comprehensive protection.
Premium PricingFrom £3/month (example: 25-year-old male, non-smoker, £100k level term over 25 years; quote 06/06/25). Premiums vary by age, health, smoker status, term and cover amount. Advice is fee-free; LifeSearch earns insurer commission included in premiums, so going direct can sometimes be cheaper. (lifesearch.com) (lifesearch.com)Premiums depend on cover amount/term, policy type, health and smoker status. (drewberryinsurance.co.uk) Life Insurance £250k/25yrs, age 30 non-smoker £6.94/mo; age 40 £14.17. (drewberryinsurance.co.uk) Income Protection (35, office, £2k cover, 4‑week defer, long‑term): £30.73, £34.50/mo; or £87.95/mo guaranteed, £16.09/mo age‑banded initially. (drewberryinsurance.co.uk) Premium structures include guaranteed, reviewable, or age‑banded. (drewberryinsurance.co.uk)Premiums from 20p/day via Reassured. Average monthly premiums (2024 internal data): overall £32.64; level term £35.52; whole of life £59.93; over 50s £27.62; joint £44.03; with critical illness £27.90 (add-on). Prices vary by age, health, term and cover amount. (reassured.co.uk)Premiums advertised from £5/month (example: £100, 000 cover over 20 years for a healthy 30-year-old non-smoker). (protectline.co.uk) Some Protect Line pages also promote £300, 000 cover for £10/month. (protectline.co.uk) Over-50s example: £10/month buys about £3, 264 of whole-of-life cover at age 50 (non-smoker). (protectline.co.uk)Free to use; no premium tier. Premiums are set by insurers; Compare the Market is paid by providers via fees/commission, not by consumers. Indicative life-insurance pricing shown: 10% quoted under £3.52/month (10-year, £100k; Sept 2025); 51% under £17.07/month (10-year, £175k). (comparethemarket.com)
Customer Support QualityTrustpilot 4.8/5 from 23k+ reviews; replies to 97% of negative reviews, typically within 24 hours. (trustpilot.com) Support 7 days (Mon, Fri 8am, 8pm; Sat 9am, 2pm; Sun 10am, 3:30pm) via phone/email. (lifesearch.com) Dedicated claims team offers free help and liaises with insurers during claims. (lifesearch.com)High satisfaction: 4.92/5 from 4, 070 independent Reviews.co.uk ratings. (drewberryinsurance.co.uk) Offers dedicated claims management support via your adviser, helpline (0208 432 7333) and email (help@drewberry.co.uk). (drewberryinsurance.co.uk) Trustpilot score 4.8/5 from 189 reviews. (trustpilot.com)Dedicated UK contact centre with phone/email support on weekdays and a published complaints process with escalation to the Financial Ombudsman. (reassured.co.uk) Trustpilot ‘Excellent’ rating (4.8/5 from 93, 099 reviews) suggests strong service. (reassured.co.uk)UK-based support (Dorset/London; no overseas call centres). Trustpilot: 4.9/5 from ~47k reviews; replies to 75% of negative reviews, typically within 1 week. Recognised with “Excellence in Customer Service” and “Best Innovation in Customer Service” awards. (trustpilot.com)Help via Help Centre FAQs, live chat, email and contact form. Dedicated complaints team aims to resolve within 3 working days (8:30, 17:00 Mon, Fri); product complaints handled by providers; no personal advice. Trustpilot: 4.9/5 (110k+ reviews); replies to 99% of negatives, typically within 24 hours. (comparethemarket.com) (trustpilot.com)
Policy Range and CustomizationPolicy range: level/decreasing term and mortgage life, whole‑of‑life, family income benefit, and over‑50s (guaranteed acceptance). Customization: choose cover amount and term; single or joint; optional index‑linking; market comparison across leading insurers; calculator to size cover; ability to place policies in trust digitally. (lifesearch.com)Drewberry offers Life (incl. Family Income Benefit), Income Protection, Critical Illness, Mortgage and Private Health cover. (drewberryinsurance.co.uk) Policies can be level, decreasing or index‑linked; Life cover can pay a lump sum or regular income. (drewberryinsurance.co.uk) You can combine Life with Critical Illness, write policies into trust, and use guaranteed‑insurability options to increase cover after life events. (drewberryinsurance.co.uk)Range: level/decreasing term, whole of life, over 50s, family income benefit, and joint cover. (reassured.co.uk) Customization: sum assured up to £1, 000, 000; terms up to 40 years; add critical illness to term policies; terminal illness included. (reassured.co.uk) FIB payouts can be fixed or inflation‑linked; over 50s guarantee acceptance, no medical, up to £20, 000. (reassured.co.uk)Range: Level, Decreasing, Increasing Term; Whole of Life; Over 50s; Joint (not for Over 50s); Critical Illness add-on. (protectline.co.uk) Cover amounts: standard ~£10k min; no fixed max (7‑figure sums may require evidence); Over 50s ~£600, £15k+. Customization: indexation, joint cover, insurer add‑ons, and Guaranteed Insurability Option to increase cover/change term after life events. (protectline.co.uk)Compares life insurance from 23 providers, covering term (level or decreasing), whole-of-life, over‑50s, and family income benefit. (comparethemarket.com) Customization includes choosing cover amount and term, single or joint policies, and adding critical illness; a calculator helps tailor needs. (comparethemarket.com) Some products are only available by phone via partner LifeSearch. (comparethemarket.com)
5 Companies Listed
Last Updated: December 19, 2025
lifesearch.co.uk

LifeSearchCompany Information

Protect Line is a UK-based life insurance broker that provides personalized life insurance policies to individuals and families. They offer a range of life insurance products, including level term, decreasing term, critical illness, whole of life, and over 50s non-medical life insurance. Their team of specialists work with leading UK insurers to find the best policy for each customer's needs.

Industry: Insurance
Employees: 1-10
Founded: 2010
Location: Poole, ENG
Phone: 0333 880 3030

Keywords

life insurance
broker
uk
insurance
protection
financial services
brokerage
insurance broker
personalized policies
UK

Description

Protect Line Ltd is an insurance broker dedicated to providing life insurance products and ensuring peace of mind for families. They offer an array of policies and help clients choose the right coverage based on their individual needs.

What They Do

Protect Line offers life insurance brokering services, providing quotes and coverage options from multiple insurers.

Who They Serve

They primarily serve individuals and families in the UK seeking financial protection through life insurance.

Key Value Propositions

No upfront fees for consultations and quotes.
Dedicated, UK-based specialists for improved customer service.
Wide range of insurance products tailored to individual needs.
High customer satisfaction with a strong presence on review platforms.

Target Customers

Families looking for life insurance
Individuals planning for financial security
New parents and homeowners

Industries Served

Insurance
Financial Services

Summary

LifeSearch is a leading UK life insurance broker comparing quotes from top insurers to provide tailored, fee-free policies for term life, whole of life, and critical illness cover. They focus on securing the best premiums for individuals and families.

Key Features

  • Choice of single or joint policies
  • Level term, decreasing term, and whole of life options
  • Family income benefit (regular payments instead of lump sum)
  • Over 50s life insurance (guaranteed acceptance, no health questions)
  • Mortgage protection insurance (decreasing cover to match mortgage balance)
  • Terminal illness cover included as standard in most policies
  • Customisable cover amount and term
  • Policies available for people with pre-existing health conditions (subject to assessment)

Key Benefits

  • Financial protection for loved ones in the event of your death
  • Can help pay off mortgage, debts, and living expenses
  • Flexible cover amounts and terms to suit your needs
  • Access to policies from the UK's leading insurers
  • Expert, fee-free advice and ongoing support
  • Dedicated claims support team
  • Option to put policy in trust to help avoid probate and reduce inheritance tax

Who Is It For

  • Individuals with dependents or family members who rely on their income
  • Homeowners with outstanding mortgages
  • Parents or guardians wanting to secure their children's future
  • People over 50 seeking guaranteed cover (Over 50s life insurance)
  • People with pre-existing health conditions (subject to assessment)
  • Couples (single or joint policies available)

What is life insurance?

Life insurance is a financial cushion that’ll take care of the people you love if you’re not around. It provides a financial safety net to your family, should the worst happen. The money can be used for any purpose, often to pay off the mortgage, cover rent, bills, and living costs.

  • Mortgage life insurance
  • Family life insurance
  • Over 50s life insurance

Do I need it?

Life insurance is most relevant for those with dependents or financial obligations. If you’re young, rent, and don’t have kids, income protection or critical illness cover may be more suitable. If you have a family to protect, consider life insurance.

  • What would happen if my family lost my income?
  • What changes would they need to make financially?
  • Do we have savings or assets to support the family if I wasn’t around?

How much does it cost?

The cost depends on age, health, smoker status, occupation, policy term, cover amount, and whether you take out a single or joint policy. Prices start from £3 per month.

Types of cover

Several products fall under the life insurance umbrella, including mortgage life insurance, family life insurance, over 50s life insurance, and family income benefit.

  • Mortgage protection insurance
  • Over 50s life insurance
  • Family income benefit

What if I have a health condition?

Pre-existing health conditions are assessed on a case-by-case basis. Many people with conditions such as asthma, diabetes, cancer, or mental health issues can still get cover, though terms and pricing may vary.

  • Cancer
  • Mental health
  • Asthma
  • Diabetes
  • Stroke
  • Heart attack

Frequently asked questions about life insurance

Answers to common questions about policy types, smoking status, differences between insurance and assurance, refunds, claims, terminal illness, reviewing cover, and tax implications.

Resources

Supporting Resources

Detailed Comparison

Premium Pricing

From £3/month (example: 25-year-old male, non-smoker, £100k level term over 25 years; quote 06/06/25). Premiums vary by age, health, smoker status, term and cover amount. Advice is fee-free; LifeSearch earns insurer commission included in premiums, so going direct can sometimes be cheaper. (lifesearch.com) (lifesearch.com)

Customer Support Quality

Trustpilot 4.8/5 from 23k+ reviews; replies to 97% of negative reviews, typically within 24 hours. (trustpilot.com) Support 7 days (Mon, Fri 8am, 8pm; Sat 9am, 2pm; Sun 10am, 3:30pm) via phone/email. (lifesearch.com) Dedicated claims team offers free help and liaises with insurers during claims. (lifesearch.com)

Policy Range and Customization

Policy range: level/decreasing term and mortgage life, whole‑of‑life, family income benefit, and over‑50s (guaranteed acceptance). Customization: choose cover amount and term; single or joint; optional index‑linking; market comparison across leading insurers; calculator to size cover; ability to place policies in trust digitally. (lifesearch.com)
2Drewberry Insurance logo
Last Updated: December 19, 2025
drewberryinsurance.co.uk

Drewberry InsuranceCompany Information

Industry: Insurance
API: No

Description

Insurance & Employee Benefits Specialists

What They Do

Drewberry provides insurance and employee benefit solutions to individuals and businesses, helping them secure their financial future.

Who They Serve

Individuals and businesses in the UK looking for insurance and employee benefits solutions.

Key Value Propositions

Personalized advice to help make informed decisions
Access to top UK insurance providers
Easy online quote and application process
Secure management of financial products

Target Customers

Individuals
Small to medium enterprises
Corporations

Industries Served

Insurance
Finance
Employee Benefits

Summary

Drewberry is an award-winning life insurance broker providing whole-of-market comparisons for mortgage protection, life cover, and related policies tailored to UK customers. They offer expert guidance on finding the best rates without broker fees.

Key Features

  • Multiple types of personal insurance available (Income Protection, Life Insurance, Critical Illness Cover, Mortgage Insurance, Private Health Insurance, Personal Accident Insurance)
  • Options for both lump sum and regular income payouts
  • Ability to combine cover types (e.g., Life Insurance with Critical Illness Cover)
  • Guaranteed insurability options for major life events
  • Policies can be written into trust to avoid inheritance tax and probate delays
  • Specialist advice and claims support

Key Benefits

  • Financial protection for you and your family against life’s uncertainties
  • Covers a range of risks including illness, injury, death, and accidents
  • Access to private healthcare and faster treatment
  • Lump sum or regular payments to cover expenses, debts, or support loved ones
  • Policies can be tailored to your needs and life changes
  • Claims support and advice from dedicated specialists
  • No fee for Drewberry's service

Who Is It For

  • Individuals seeking financial protection for themselves and their families
  • People with dependants or loved ones who rely on their income
  • Homeowners with mortgages
  • Self-employed individuals
  • Anyone concerned about loss of income due to illness, injury, or death

Guide to Personal Insurance

Personal insurance covers a range of health and protection insurance products that provide a safety net against life’s uncertainties for you and your family.

Types of Personal Insurance

Overview of the main types of personal insurance available, including Income Protection, Life Insurance, Critical Illness Cover, Mortgage Insurance, Private Health Insurance, and Personal Accident Insurance.

  • Income Protection Insurance
  • Personal Life Insurance
  • Critical Illness Cover
  • Mortgage Protection Insurance
  • Private Health Insurance
  • Personal Accident Insurance

When to Review Personal Protection Products

Personal insurance policies should be reviewed and updated when there are changes in your life to ensure your cover remains right for your current needs.

  • Getting married / moving in together
  • Starting / increasing your family
  • Moving jobs with a change in employee benefits
  • Becoming self-employed, a contractor or starting a business
  • Buying a property / getting a mortgage
  • Moving to a higher value property with a larger mortgage

Common Personal Insurance Questions

Answers to frequently asked questions about personal insurance, including options for the self-employed, tax treatment, and coverage for broken bones.

  • Most personal insurance policies have options for the self-employed
  • Payouts are usually tax-free if paid individually
  • Personal Accident Insurance may cover broken bones, but check policy wording

Get Personal Insurance Quotes & Specialist Advice

Drewberry offers free, specialist advice to help you find the right personal insurance product. They are an award-winning independent broker with high client satisfaction.

  • No fee for service
  • Award-winning independent insurance broker
  • Dedicated specialist support
  • Claims support
  • Authorised and regulated by the FCA

Resources

Supporting Resources

Detailed Comparison

Premium Pricing

Premiums depend on cover amount/term, policy type, health and smoker status. (drewberryinsurance.co.uk) Life Insurance £250k/25yrs, age 30 non-smoker £6.94/mo; age 40 £14.17. (drewberryinsurance.co.uk) Income Protection (35, office, £2k cover, 4‑week defer, long‑term): £30.73, £34.50/mo; or £87.95/mo guaranteed, £16.09/mo age‑banded initially. (drewberryinsurance.co.uk) Premium structures include guaranteed, reviewable, or age‑banded. (drewberryinsurance.co.uk)

Customer Support Quality

High satisfaction: 4.92/5 from 4, 070 independent Reviews.co.uk ratings. (drewberryinsurance.co.uk) Offers dedicated claims management support via your adviser, helpline (0208 432 7333) and email (help@drewberry.co.uk). (drewberryinsurance.co.uk) Trustpilot score 4.8/5 from 189 reviews. (trustpilot.com)

Policy Range and Customization

Drewberry offers Life (incl. Family Income Benefit), Income Protection, Critical Illness, Mortgage and Private Health cover. (drewberryinsurance.co.uk) Policies can be level, decreasing or index‑linked; Life cover can pay a lump sum or regular income. (drewberryinsurance.co.uk) You can combine Life with Critical Illness, write policies into trust, and use guaranteed‑insurability options to increase cover after life events. (drewberryinsurance.co.uk)
Last Updated: December 19, 2025
reassured.co.uk

ReassuredCompany Information

Protect Line is a UK-based life insurance broker that provides personalized life insurance policies to individuals and families. They offer a range of life insurance products, including level term, decreasing term, critical illness, whole of life, and over 50s non-medical life insurance. Their team of specialists work with leading UK insurers to find the best policy for each customer's needs.

Industry: Insurance
Employees: 1-10
Founded: 2010
Location: Poole, ENG
Phone: 0333 880 3030

Keywords

life insurance
broker
uk
insurance
protection
financial services
brokerage
insurance broker
personalized policies
UK

Description

Protect Line Ltd is an insurance broker dedicated to providing life insurance products and ensuring peace of mind for families. They offer an array of policies and help clients choose the right coverage based on their individual needs.

What They Do

Protect Line offers life insurance brokering services, providing quotes and coverage options from multiple insurers.

Who They Serve

They primarily serve individuals and families in the UK seeking financial protection through life insurance.

Key Value Propositions

No upfront fees for consultations and quotes.
Dedicated, UK-based specialists for improved customer service.
Wide range of insurance products tailored to individual needs.
High customer satisfaction with a strong presence on review platforms.

Target Customers

Families looking for life insurance
Individuals planning for financial security
New parents and homeowners

Industries Served

Insurance
Financial Services

Summary

Reassured offers a free comparison service for UK life insurance, comparing policies from major providers like Legal & General and Aviva to find low-cost, fee-free options for home buyers, families, and high-risk individuals.

Key Features

  • Choice of policy types: level term, decreasing term, whole of life, over 50s, family income benefit, joint life
  • Sum assured up to £1, 000, 000 (varies by policy type)
  • Term length up to 40 years (term policies)
  • Critical illness cover available as an add-on
  • Terminal illness cover included free with term policies
  • No medical required for over 50s life insurance
  • Policies available for a wide range of ages and circumstances

Key Benefits

  • Financial protection for your family if you pass away
  • Covers mortgage, bills, debts, childcare, and funeral costs
  • Free, no-obligation quotes from top UK insurers
  • Life cover from just 20p-a-day
  • Option to add critical illness cover
  • Free terminal illness cover on term policies
  • Policies tailored to your needs and budget

Who Is It For

  • People with dependents (partner, children) who rely on their income
  • People with outstanding mortgages or debts
  • Those without sufficient death in service benefit from their employer
  • Individuals wanting to leave an inheritance
  • Anyone wishing to contribute towards funeral costs
  • Applicants aged 18-86 (term policies), 18-84 (whole of life), 50-85 (over 50s)

What is life insurance?

Life insurance is a policy that pays out a cash lump sum to your loved ones if you die during a set period. The payout can be used to clear a mortgage, pay bills, cover living costs, or provide an inheritance.

Why get life insurance?

Life insurance is designed to protect the financial future of your family. It helps cover mortgage, bills, childcare, funeral costs, and provides peace of mind.

  • Keep up to date with mortgage or rent payments
  • Cover bills & everyday family living costs
  • Pay for additional childcare or take time off work
  • Pay for your funeral

How does life insurance work?

Choose a policy, apply by answering health and lifestyle questions, pay monthly premiums, and if you pass away during the policy term, your loved ones can claim the payout.

  • Choose a policy
  • Apply
  • Pay your premiums
  • Make a claim

What type of life insurance do you need?

Reassured offers level term, decreasing term, whole of life, over 50s, family income benefit, joint life, and critical illness cover options.

  • Level term life insurance
  • Decreasing term life insurance
  • Whole of life insurance
  • Over 50s life insurance
  • Family income benefit
  • Joint life insurance
  • Critical illness cover (add-on)

How to buy life insurance?

Buy through Reassured by speaking to an expert or using the online service. Fee-free quotes and expert support available.

How much life insurance do I need?

Calculate your needs by adding up mortgage, bills, debts, childcare, funeral costs, and desired inheritance. Use the online calculator for a personalised estimate.

  • Mortgage or rent payments
  • Family living costs
  • Outstanding debts
  • Childcare and school costs
  • Funeral costs
  • Additional lump sum/inheritance

What does life insurance cover?

Pays out if you pass away during the policy term (natural or accidental causes) or are diagnosed with a terminal illness (term policies). Does not pay out if premiums are not up to date, non-disclosure, outliving the term (except whole of life), or suicide within the waiting period.

  • Pays out for death during policy term
  • Pays out for terminal illness (term policies)
  • Does not pay out for non-payment, non-disclosure, outliving term, or suicide within waiting period

How much is life insurance?

Starts from 20p-a-day. Premiums depend on age, health, lifestyle, occupation, policy type, cover amount, and term. Cheaper for younger applicants.

  • Premiums depend on individual circumstances
  • Cheaper the younger you are

How to compare life insurance quotes

Compare quotes from multiple insurers to find the best deal. Reassured offers a fee-free broker service and expert support.

  • Compare quotes from multiple insurers
  • Use an expert broker
  • Take out cover sooner for lower premiums
  • Write your policy in trust to minimise inheritance tax
  • Be honest in your application

Resources

Detailed Comparison

Premium Pricing

Premiums from 20p/day via Reassured. Average monthly premiums (2024 internal data): overall £32.64; level term £35.52; whole of life £59.93; over 50s £27.62; joint £44.03; with critical illness £27.90 (add-on). Prices vary by age, health, term and cover amount. (reassured.co.uk)

Customer Support Quality

Dedicated UK contact centre with phone/email support on weekdays and a published complaints process with escalation to the Financial Ombudsman. (reassured.co.uk) Trustpilot ‘Excellent’ rating (4.8/5 from 93, 099 reviews) suggests strong service. (reassured.co.uk)

Policy Range and Customization

Range: level/decreasing term, whole of life, over 50s, family income benefit, and joint cover. (reassured.co.uk) Customization: sum assured up to £1, 000, 000; terms up to 40 years; add critical illness to term policies; terminal illness included. (reassured.co.uk) FIB payouts can be fixed or inflation‑linked; over 50s guarantee acceptance, no medical, up to £20, 000. (reassured.co.uk)
Last Updated: December 19, 2025
protectline.co.uk

Protect LineCompany Information

Protect Line is a UK-based life insurance broker that provides personalized life insurance policies to individuals and families. They offer a range of life insurance products, including level term, decreasing term, critical illness, whole of life, and over 50s non-medical life insurance. Their team of specialists work with leading UK insurers to find the best policy for each customer's needs.

Industry: Insurance
Employees: 1-10
Founded: 2010
Location: Poole, ENG
Phone: 0333 880 3030

Keywords

life insurance
broker
uk
insurance
protection
financial services
brokerage
insurance broker
personalized policies
UK

Description

Protect Line Ltd is an insurance broker dedicated to providing life insurance products and ensuring peace of mind for families. They offer an array of policies and help clients choose the right coverage based on their individual needs.

What They Do

Protect Line offers life insurance brokering services, providing quotes and coverage options from multiple insurers.

Who They Serve

They primarily serve individuals and families in the UK seeking financial protection through life insurance.

Key Value Propositions

No upfront fees for consultations and quotes.
Dedicated, UK-based specialists for improved customer service.
Wide range of insurance products tailored to individual needs.
High customer satisfaction with a strong presence on review platforms.

Target Customers

Families looking for life insurance
Individuals planning for financial security
New parents and homeowners

Industries Served

Insurance
Financial Services

Summary

Protect Line is a specialist life insurance broker offering a quote comparison service to help UK families find affordable life cover from £10 per month for up to £300, 000. They provide non-advisory, transparent facts to match policies to individual needs without pushing sales.

Key Features

  • Multiple policy types (Level Term, Decreasing Term, Whole of Life, Over 50s, Joint Cover, Critical Illness Cover)
  • Ability to amend or update policy as circumstances change
  • Personalised, tailored quotes based on your needs
  • Non-advisory, fact-based service (no opinions or bias)
  • Fee-free broker service (cost included in premiums)
  • Work with leading UK insurers
  • Online quote comparison and calculator tools

Key Benefits

  • Financial security for loved ones after your death
  • Covers outstanding debts, mortgages, and funeral costs
  • Peace of mind knowing your family is protected
  • Flexible policy options to suit changing life circumstances
  • High claim payout rate (98% in the UK, ABI 2017)
  • No upfront or separate charges for consultations or quotes
  • Quick and simple application process

Who Is It For

  • Individuals seeking to provide for their family after death
  • People with dependents (children, grandchildren)
  • Homeowners with mortgages
  • Individuals with outstanding debts
  • People over 50 (special Over 50s policy)
  • Couples (joint cover available)
  • UK residents (service primarily targeted at UK consumers)

What is Life Insurance?

Life Insurance provides for your family after your death. The right policy depends on health, lifestyle, age, and financial needs. 98% of UK claims are paid out.

Why do I need a Life Insurance policy?

Life Insurance answers tough questions about your family's financial security if you pass away, covering debts, mortgages, and funeral costs.

How does Life Insurance work?

Policy type and cover depend on your circumstances. Example: Level Term Life Insurance provides a fixed sum assured for a set period. Protect Line brokers provide facts, not advice.

Can I change my Life Insurance policy?

Policies can be amended as your circumstances change. Protect Line can set up supplementary or new policies as needed.

How much does Life Insurance cost?

Starts from as little as £5 a month, depending on age, health, lifestyle, and other factors.

What affects the cost of Life Insurance?

Factors include age, occupation, health, smoking status, medical history, length and amount of cover, and location.

How do I get Life Insurance?

Use the online quote comparison, receive a callback, get a tailored quote, and set up your policy (often same day).

How does it work?

1. Fill out quick form. 2. Receive a call to discuss cover. 3. Choose your cover and set it up.

  • Fill out our quick form
  • We’ll call you to chat about the cover you need
  • You choose the cover, we set it up

What are the different types of Life Insurance?

Overview of Level Term, Decreasing Term, Whole of Life, Critical Illness, Joint Life, and Over 50s policies.

  • Level Term Life Insurance
  • Decreasing Term Life Insurance
  • Whole of Life Insurance
  • Critical Illness Cover
  • Joint Life Insurance
  • Over 50s (Non-Medical) Life Insurance

How much cover do you need?

Calculator helps determine cover needed for mortgage, debt, funeral, lump sum, and existing savings.

  • Mortgage
  • Debt
  • Funeral
  • Lump Sum
  • Savings

Resources

Detailed Comparison

Premium Pricing

Premiums advertised from £5/month (example: £100, 000 cover over 20 years for a healthy 30-year-old non-smoker). (protectline.co.uk) Some Protect Line pages also promote £300, 000 cover for £10/month. (protectline.co.uk) Over-50s example: £10/month buys about £3, 264 of whole-of-life cover at age 50 (non-smoker). (protectline.co.uk)

Customer Support Quality

UK-based support (Dorset/London; no overseas call centres). Trustpilot: 4.9/5 from ~47k reviews; replies to 75% of negative reviews, typically within 1 week. Recognised with “Excellence in Customer Service” and “Best Innovation in Customer Service” awards. (trustpilot.com)

Policy Range and Customization

Range: Level, Decreasing, Increasing Term; Whole of Life; Over 50s; Joint (not for Over 50s); Critical Illness add-on. (protectline.co.uk) Cover amounts: standard ~£10k min; no fixed max (7‑figure sums may require evidence); Over 50s ~£600, £15k+. Customization: indexation, joint cover, insurer add‑ons, and Guaranteed Insurability Option to increase cover/change term after life events. (protectline.co.uk)
5Compare the Market logo
Compare the Market
Last Updated: December 19, 2025
comparethemarket.com

Compare the MarketCompany Information

Industry: Insurance
API: No

Description

Compare The Market offers a comparison service for various financial products including insurance, loans, credit cards, and utilities. Users can compare prices and find the best deals tailored to their needs.

What They Do

Compare various financial products and services to help users find the best deals.

Who They Serve

Individuals looking for financial products such as insurance, loans, and utilities.

Key Value Propositions

User-friendly comparison service.
Personalised deals through autosergei.
Access to numerous providers and exclusive rewards.

Target Customers

Individuals
Families
Businesses

Industries Served

Insurance
Finance
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Summary

Compare the Market is a UK price comparison site brokering fee-free life insurance quotes from insurers like Vitality and Royal London, helping users quickly find and purchase term or whole life policies online.

Key Features

  • Comparison of a wide range of insurance products
  • User-friendly online platform
  • Personalized quote results
  • Filtering and sorting options
  • Integration with rewards program
  • Secure handling of personal data

Key Benefits

  • Saves time by comparing multiple insurance providers in one place
  • Helps users find the lowest priced product first
  • Ability to filter search results based on what matters most to the user
  • Personal details can be saved for faster future quotes
  • Set reminders for insurance renewal dates
  • Works with trusted UK insurance providers
  • Data security: user data is 100% secure
  • Potential to save money on insurance premiums
  • Access to exclusive rewards (e.g., Meerkat Meals & Meerkat Movies) with qualifying purchases

Who Is It For

  • Individuals seeking insurance for personal needs (car, home, travel, pet, health, life, etc.)
  • Landlords and property owners
  • Business owners seeking business insurance
  • Vehicle owners (car, van, motorbike)
  • Travelers
  • Students, renters, and over 50s

Compare insurance

Overview of the insurance comparison service, highlighting the ability to compare a wide range of insurance products and save money.

Car insurance

Car insurance could cover the cost if your car is damaged, stolen or vandalised. Price cuts and discounts with selected providers.

  • Car insurance could cover the cost if your car is damaged, stolen or vandalised
  • Price cuts and discounts with selected providers

Home insurance

Designed to financially protect your home and contents. Find the right policy at the right price.

  • Designed to financially protect your home and contents
  • Find the right policy at the right price

We also compare…

Other insurance types available for comparison: life, pet, travel, van, motorbike, landlord, health, business, breakdown cover.

  • Life insurance
  • Pet insurance
  • Travel insurance
  • Van insurance
  • Motorbike insurance
  • Landlord insurance
  • Health insurance
  • Business insurance
  • Breakdown cover

Why choose Comparethemarket when looking for insurance?

Comparethemarket makes managing your finances easier by saving your personal details for future quotes, letting you set reminders for insurance renewal dates, working with trusted providers, showing the lowest priced product first, and providing secure data handling.

  • Service is quick and easy to use
  • Personal details can be saved for faster quotes
  • Set reminders for insurance renewal dates
  • Works with trusted UK providers
  • No bias in product ranking; lowest price shown first
  • Filter search results by what matters most
  • 100% secure data handling

Resources

Supporting Resources

Detailed Comparison

Premium Pricing

Free to use; no premium tier. Premiums are set by insurers; Compare the Market is paid by providers via fees/commission, not by consumers. Indicative life-insurance pricing shown: 10% quoted under £3.52/month (10-year, £100k; Sept 2025); 51% under £17.07/month (10-year, £175k). (comparethemarket.com)

Customer Support Quality

Help via Help Centre FAQs, live chat, email and contact form. Dedicated complaints team aims to resolve within 3 working days (8:30, 17:00 Mon, Fri); product complaints handled by providers; no personal advice. Trustpilot: 4.9/5 (110k+ reviews); replies to 99% of negatives, typically within 24 hours. (comparethemarket.com) (trustpilot.com)

Policy Range and Customization

Compares life insurance from 23 providers, covering term (level or decreasing), whole-of-life, over‑50s, and family income benefit. (comparethemarket.com) Customization includes choosing cover amount and term, single or joint policies, and adding critical illness; a calculator helps tailor needs. (comparethemarket.com) Some products are only available by phone via partner LifeSearch. (comparethemarket.com)

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Our Ranking Methodology

How we rank these offerings

We ranked these Fee-Free Life Insurance Brokers in the UK based on three key factors: Customer Support Quality (40% weight), Premium Pricing (35% weight), and Policy Range and Customization (25% weight). LifeSearch scored highest because it provides top customer service with quick response times, competitive premium pricing, and a comprehensive range of customizable policy options.

Ranking Criteria Weights:

40%
Customer Support Quality
High-quality support ensures customer satisfaction and problem resolution which is crucial in fee-free services to build trust and clarify any policy-related concerns.
35%
Premium Pricing
Competitive pricing is vital in a fee-free model to attract customers looking for cost-effective solutions.
25%
Policy Range and Customization
Offering a wide range of customizable policies ensures the broker can meet diverse client needs effectively.
Rankings last updated: 12/19/2025

Frequently Asked Questions

What are typical costs and pricing models for fee-free life insurance brokers in the UK?
Fee-free life insurance brokers like Protect Line, LifeSearch, and Reassured offer comparison services without upfront broker fees, making them cost-effective for UK customers. These brokers earn commissions from insurers, ensuring their services are free to consumers. Policies can start as low as £10 per month, with coverage extending up to £300, 000, allowing flexibility based on family or individual needs without additional broker expenses.
What key selection criteria should be considered when choosing a fee-free life insurance broker?
When selecting a fee-free life insurance broker, consider their market coverage, transparency in comparison, and the breadth of policy options. Brokers like Drewberry and LifeSearch offer whole-of-market comparisons, ensuring a wide range of choices from top insurers. Also, look for non-advisory services like Protect Line, which offer clear information without sales pressure, ensuring policy alignment with specific needs and client priorities.
How do industry standards and compliance affect fee-free life insurance brokers in the UK?
Fee-free life insurance brokers in the UK are regulated by the Financial Conduct Authority (FCA), ensuring compliance with strict industry standards for client protection. Companies like LifeSearch and Reassured adhere to these regulations, which mandate transparency, fair comparisons, and the safeguarding of consumers' interests. These standards help maintain trust and security across the brokerage process, crucial for clients seeking unbiased, compliant services.
What are some implementation challenges for fee-free life insurance services, and how are they addressed?
One challenge in implementing fee-free life insurance brokerage is efficiently integrating a wide array of insurance providers into a seamless comparison service. Companies such as Compare the Market overcome this by utilizing robust digital platforms that quickly compare policies from major insurers like Vitality and Royal London. Additionally, establishing transparent, non-commission-biased advisory helps sustain client trust and satisfaction throughout the purchasing journey.
How can fee-free life insurance brokers demonstrate ROI and value delivery to clients?
Fee-free life insurance brokers demonstrate ROI through cost savings, comprehensive insurance options, and the avoidance of advisory fees. Firms like Drewberry and Reassured showcase value by offering tailored comparisons that fulfill clients' specific protection needs while ensuring competitive premium pricing. The ability to save time and money while receiving unbiased recommendations quadruples the perceived value to clients seeking life coverage solutions.

Our Promise: We promise to deliver the highest quality company and offering data, free from sponsored bias. We compile data from across the internet, to give the most accurate and true rankings, according to our transparent algorithms.