Secfi provides a range of financial services aimed at employees and shareholders of startups, including liquidity solutions, wealth management, financial advice, and tools for stock options. They emphasize personalized strategies tailored to unique financial situations.
Testimonials
"I feel like a small fish in a big pond with wealth advisors. Secfi is exactly what I've been looking for. You get me. You know equity. And you make my life easy."
Emma - Secfi Wealth client
"The light bulb went on for me. It’s going to be about more than just this exit. And there’s so much more on the line here."
Austin - Sales Director at a cyber security unicorn
"Secfi was one of the only places I could find that could give me accurate calculations on AMT."
Amanda - Early HR employee at pre-IPO startup
"Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe."
Victor - Lead Engineer, pre-IPO company
"I realized I’ve been sorely needing your advisory services. So excited to work with you."
Early Engineer
Products & Offerings
Detailed information about Secfi, Inc.'s products and services. Each offering is enriched with AI-powered insights to help you understand capabilities, features, and use cases.
Secfi Asset Management provides investors with structured exposure to private companies, focusing on growth and pre-IPO tech companies. The offering targets venture-style returns with added private credit features such as interest accrual and downside protection. Secfi leverages its platform, which has over $90B in registered equity and 45,000+ shareholders, to generate differentiated deal flow and access to late-stage private company equity.
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Product Overview
Secfi Asset Management is the asset management arm of Secfi.com and an SEC investment advisor. It is an alternative investment manager seeking to invest in a diversified portfolio of growth and pre-IPO tech companies at highly attractive entry points with significant downside protection.
Detailed Description
Secfi Asset Management provides investors with structured exposure to private companies, focusing on growth and pre-IPO tech companies. The offering targets venture-style returns with added private credit features such as interest accrual and downside protection. Secfi leverages its platform, which has over $90B in registered equity and 45,000+ shareholders, to generate differentiated deal flow and access to late-stage private company equity.
Key Features
Differentiated deal flow from a large network of private company shareholders
Selective underwriting and rigorous investment selection
Structured investment products with downside protection
Private credit features such as interest accrual
Key Benefits
Access to diversified portfolios of private growth and pre-IPO companies
Downside protection through over-collateralization and private credit features
Exposure to uncorrelated venture-type assets
Rigorous selection process with investments in less than 1% of target companies
Investors seeking exposure to private, late-stage, and pre-IPO tech companies
Investment firms
Accredited and institutional investors interested in alternative assets
Requirements
Investor status (type of investor selection required in contact form)
Interest in alternative/private equity investments
Detailed Sections
Invest in growth & Pre-IPO equity with downside protection
Secfi Asset Management, an SEC investment advisor, is the Asset Management arm of Secfi.com. Secfi Asset Management is an alternative investment manager seeking to invest in a diversified portfolio of growth and pre-IPO tech companies at highly attractive entry points with significant downside protection.
We seek to leverage our position in private markets to yield attractive dealflow
Shareholders and private company employees face an equity dilemma, they are “paper rich” but cannot access liquidity from it. Secfi works with founders, management and employees of the most promising growth and late-stage companies to provide them with financing options, collateralized with their private company shares. In turn, Secfi seeks to provide investors with structured exposure to private companies. Investors are able to access uncorrelated venture type assets that seek an attractive risk-reward profile thanks to the over-collateralization of transactions.
9,000+ private companies on the Secfi platform
$90B worth of equity registered on the platform
$650M invested through secfi.com
What sets us apart
Differentiated deal flow: Secfi has developed a powerful engine to help generate demand, with ~$90B of registered equity on Secfi.com and with over 45,000 shareholders in the network.
Rigorous selection process: Over 9,000+ target investment companies, and after following a selective underwriting process, we invest in <1%.
Seeking equity-like returns & credit like protection: Secfi’s investment product seeks to yield a less volatile way to get into an attractive asset class, targeting venture-style returns with added private credit features such as interest accrual and downside protection.
Our Offering
Diversified Fund: A diversified portfolio of private companies that seek downside protection.
Tailored SMA vehicles: Tailor a portfolio of private companies that seek limited downside risk.
Secondary offering: Get exposure to private companies by buying pre-IPO equity.
A suite of free, self-guided online tools designed to help startup employees and equity holders make informed decisions about their stock options and equity compensation. The flagship tool, Equity Planner, allows users to compare different equity strategies, analyze tax implications, and visualize potential outcomes.
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Product Overview
Secfi's Equity and Tax Planning Tools, including the Equity Planner, provide startup employees and equity holders with self-guided, no-cost calculators and planners to analyze, compare, and optimize their equity compensation decisions. These tools help users understand the costs, risks, and potential gains of various equity strategies, such as exercising options, selling shares, or holding long-term, with secure data storage and the option for personalized advice.
Detailed Description
A suite of free, self-guided online tools designed to help startup employees and equity holders make informed decisions about their stock options and equity compensation. The flagship tool, Equity Planner, allows users to compare different equity strategies, analyze tax implications, and visualize potential outcomes.
Key Features
Equity Planner: DIY tool for comparing equity strategies
AMT Calculator: Calculate alternative minimum tax for exercising ISOs
Stock Option Tax Calculator: Estimate taxes and costs to exercise options
Exercise Timing Planner: Decide when to exercise stock options
Stock Option Exit Calculator: Project potential value of stock options
Our Equity Planner guides you through each step as you enter all your details. In under 5 minutes you’ll have a full view of all your equity opportunities — side by side for your own comparison.
Easily create and compare different plans like exercising your equity now versus waiting until your company goes public, or selling shares you already own instead of holding them long term. As the market changes, you may need to alter your equity plan. Your data is securely saved in your account, so you can update your plan anytime to be sure your approach is still right for you.
Equity Planner FAQs
What information do I need to enter my equity details into the Equity Planner?
Do I have to create a Secfi account to use the Equity Planner?
What makes the Equity Planner different than your other tools?
Even if the Equity Planner is self-guided, can someone at Secfi still help me?
Secfi Liquidity helps employees and executives of late-stage, pre-IPO companies unlock liquidity from their equity. Clients can choose between selling shares on the secondary market or using non-recourse financing to exercise options or access cash, with support from experienced equity strategists.
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Product Overview
Secfi Liquidity provides liquidity solutions for employees and executives with pre-IPO shares and stock options. The offering enables clients to access cash by either selling their shares through secondary sales or by obtaining non-recourse financing to exercise options or gain liquidity, while retaining potential future upside. Secfi acts as a registered broker-dealer, offering transparent costs and personalized service.
Detailed Description
Secfi Liquidity helps employees and executives of late-stage, pre-IPO companies unlock liquidity from their equity. Clients can choose between selling shares on the secondary market or using non-recourse financing to exercise options or access cash, with support from experienced equity strategists.
Key Features
Secondary Sale: Sell shares via Secfi's network of secondary markets and buyers
Non-Recourse Financing: Obtain cash to exercise options or for liquidity, repaid only upon company exit
Transparent fee structure
Personalized equity strategy consultations
Registered broker-dealer (SEC, FINRA/SIPC member)
Key Benefits
Access liquidity before your company goes public
Diversify your portfolio or meet financial needs
Retain ownership and potential future upside (with financing)
Avoid personal loan risk (with non-recourse financing)
Transparent costs and clear explanation of fees and outcomes
Personalized service from experienced equity strategists
Individuals holding stock options or shares in companies expected to exit within a few years (ideally $150M+ ARR and $1B+ valuation)
Requirements
Anyone can submit a request
Typically for later-stage companies
Ideal candidates hold equity in a company expected to exit within a few years, with $150M+ ARR and $1B+ valuation
Detailed Sections
Get liquidity for your pre-IPO shares and options
Secfi Liquidity enables employees and executives to access liquidity for their pre-IPO shares and options through secondary sales or non-recourse financing.
Secfi provides transparent costs, is an SEC-registered broker-dealer and FINRA/SIPC member, and offers personalized service from experienced equity strategists.
Transparent costs: clear outline of potential outcomes, fees, and long-term impact
Registered broker: SEC-registered, FINRA/SIPC member
Employee Equity Benefits by Secfi, Inc. is a comprehensive solution for startups to support their employees in understanding, planning, and maximizing the value of their equity compensation. The offering includes education on equity compensation, personalized financial guidance, planning tools, and non-recourse financing for exercising stock options.
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Product Overview
Secfi partners with startups to provide employees with equity education, financial planning, and stock option financing. The offering includes personalized guidance, access to equity planning tools, and exercise financing that allows employees to own their stock options without personal financial risk.
Detailed Description
Employee Equity Benefits by Secfi, Inc. is a comprehensive solution for startups to support their employees in understanding, planning, and maximizing the value of their equity compensation. The offering includes education on equity compensation, personalized financial guidance, planning tools, and non-recourse financing for exercising stock options.
Key Features
Equity education: Explains details of equity compensation and tax consequences
Equity planning tools: Integrate personalized grant details and company equity information
Personalized guidance: Equity Strategists answer questions about stock options and taxes
Exercise financing: Covers full cost of exercising stock options, non-recourse, no personal asset risk
Key Benefits
Employees retain full ownership of shares
No change to company capitalization table
No need to pay back financing until an exit event
No impact on 409A valuation
Personalized guidance from Equity Strategists
Access to equity planning tools with personalized grant details
Comprehensive equity education for employees
Use Cases
Educating employees on equity compensation and tax implications
Helping employees plan for equity milestones and make informed decisions
Providing financing to exercise stock options without personal financial risk
Supporting HR and finance teams in communicating equity benefits
Who Is It For
Startup employees
HR teams at startups
Finance teams at startups
Startup executives seeking to empower their teams
Requirements
Startup must partner with Secfi to provide these benefits to employees
Detailed Sections
Your go-to partner for equity education and planning
We work with leading startups to provide employees with equity education, financial planning, and stock option financing.
Secfi for Startups provides employee education, equity planning tools, personalized guidance, and exercise financing to help employees understand and maximize their equity.
EMPLOYEE EDUCATION: Explains equity compensation and tax consequences
EQUITY PLANNING TOOLS: Personalized grant details and company equity information
PERSONALIZED GUIDANCE: Equity Strategists answer questions about stock options and taxes
EXERCISE FINANCING: Covers full cost of exercising stock options, non-recourse, no personal asset risk
Secfi Wealth helps tech professionals grow and preserve their wealth through personalized financial planning and investment management. The service is tailored to individuals with equity in private or public companies, offering a holistic approach that considers each client's unique situation, values, and goals.
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Product Overview
Secfi Wealth is a full-service wealth management and financial advisory offering designed for tech professionals, startup employees, and executives, with a focus on those holding equity. The service provides personalized financial planning, investment strategy, and ongoing support, with a transparent, fee-only pricing model and fiduciary duty.
Detailed Description
Secfi Wealth helps tech professionals grow and preserve their wealth through personalized financial planning and investment management. The service is tailored to individuals with equity in private or public companies, offering a holistic approach that considers each client's unique situation, values, and goals.
Key Features
Dedicated Lead Financial Advisor as primary contact
Personalized financial roadmap and ongoing plan updates
360-degree review of finances
Custom investment strategy including company stock
Continuous proactive service and advice
Support for major life events (buying a home, career change, retirement, etc.)
Access to a team of certified financial planners (CFP®) and investment professionals (CFA®)
Option to use investment management or just financial planning
CPA partner available for tax return preparation (not in-house filing)
Key Benefits
Personalized financial planning aligned with client needs and values
No requirement to use investment management to become a client
Detailed Sections
Your financial peace of mind is our priority
A financial plan aligned with your needs and values. We prioritize what matters most, creating a personalized roadmap to keep you and your loved ones on track. A flexible, iterative approach. We're here to navigate life's twists and turns with you, offering continuous support and adjustment. A portfolio tailor made for you. Your situation is unique. We seek to build portfolios to complement your career, private stock position, values, and goals.
Let’s see if we’re a fit: Your situation is unique. During your intro call, you’ll meet with an advisor who will get to know you and learn about your goals.
Crafting your plan: We’ll have a 360 degree look at your finances and craft a plan for you.
Investment strategy: We tailor an investment strategy that makes sense for you, including your company stock, and seeks to outperform the market.
Continuous service: You're juggling a lot of responsibilities & have limited time to prioritize managing your finances. We proactively help you make smart money decisions & spend more time where it matters most.
Transparent pricing with aligned incentives
All-inclusive pricing starting at $1,800/quarter. Fee-only advisors. We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks. Fiduciary duty. We act in your best interest looking to provide you with the highest standard of care and peace of mind. Personalized service. No cookie-cutter solutions. Get advice that’s uniquely tailored to you.
Will I have a dedicated advisor? Yes, you will have a dedicated advisor. We believe having a dedicated advisor leads to a stronger advisor / client relationship, which leads to better financial outcomes for you. Upon beginning our engagement, you will have a Lead Financial Advisor who will serve as your primary contact and a dedicated team to support your financial needs.
Can Secfi provide general financial advice, beyond my equity? Yes, we can. Our team of advisors are certified financial planners and have deep experience in equity compensation along with other aspects of financial advice and investing.
Do you require investment management to become a client? No, you aren't required to have us manage your investments. Though we do believe an integrated approach to financial planning and investing results in better outcomes.
Can Secfi file my tax return? No, we do not file your tax return in-house. However, we have a CPA partner with experience in equity compensation which can prepare your return.
