Take command of your cap table

Get everything you need to manage your cap table from seed to exit. Intuitive for founders, powerful for finance leaders.

Manage both traditional equity and tokens on one platform

Pulley is the cap table management platform built to do exactly what founders and finance leaders at high-growth companies need. Cap table management with Pulley is simple, fast, and focused—but ready when you need to handle complex challenges.

Equity Cap Table

Track, issue, and manage your company’s equity without touching a spreadsheet.

• Keep your cap table updated and ready for fundraising or audits
• Build employee equity plans and offer letters
• Integrate with HRIS and payroll systems for streamlined management

Token Cap Table

Manage token assets and make accurate and secure token distributions.

• Integrate with your crypto exchange platform to automate token distribution
• Create token compensation plans and sign agreements
• Track token vesting and lockups

Equity simplified as you grow

Pulley is simple and user-friendly—but powerful and extensible as you scale. Get a clean, accurate capitalization table ready to handle hypergrowth and exit.

• Painless, fast onboarding: Launch your new cap table within 10 days with our done-for-you onboarding.
• Employee and investor portals: Give investors and employees a complete view of their equity.
• Guided equity management: Create and manage ESOPs and stock options using intuitive workflows and automations.
• Scenario Fundraise Modeling: Model complex fundraising rounds and issue SAFEs without leaving Pulley.
• Legal and tax compliance: Ensure legal compliance through constant cap table monitoring.
• Audit-ready 409A valuations: Get a 409A valuation in three days or less through Pulley’s in-house team.

Protect your company ownership with an accurate, easy-to-manage cap table

Cut ties with messy spreadsheets, big legal bills, and clunky cap table platforms.

Frequently Asked Questions

• Pulley’s cap table management software provides a fast onboarding experience, cleaner UX/UI, and transparent startup-friendly pricing plans.
• Plans start as low as $1200/year for up to 25 stakeholders. Invite as many admins as you need to manage your cap table. Pulley charges a fixed price per stakeholder, so there are no hidden costs as you scale.
• Pulley simplifies complex equity tasks by providing a single source of truth for your cap table. From first issuance to IPO prep, Pulley automates approvals, equity grants, and vesting schedules—so early-stage and private companies can stay focused on growth instead of spreadsheets.
• Pulley’s scenario modeling tools let you visualize dilution and ownership percentages instantly across different fundraising or hiring scenarios.
• Pulley supports audit-ready reporting, ASC 718 compliance, and advanced cap table tools to help you scale confidently toward an IPO.

Transition to Pulley

The only cap table management tool you’ll ever need.

• Grant access: Send us your spreadsheets or grant access to your current cap table platform.
• Onboard: Our concierge team will review your documents and quickly build you an accurate cap table.
• Launch: Approve your cap table. Tell your stakeholders. Done.

The most powerful Token Ops Platform

Pulley helps crypto companies operate with confidence, not cope. Manage token equity and cap tables with accuracy, transparency and flexibility - empowering founder to focus on building, not spreadsheets.

A single source of truth for equity and token distribution

Pulley’s token cap table software integrates with crypto platforms so you can manage equity and digital ownership from the same place.

Token valuations and compliance

Pulley provides token valuations in-house and works with your payroll provider to automate tax withholding and compliance. You can create token compensation plans, build token agreements into your offer letters, and get agreements signed without leaving the platform.

Automate token distributions

Pulley lets you automate token distribution without ever storing your tokens or private keys. Integrate with crypto platforms so you can issue tokens through Coinbase, BitGo, or your exchange of choice. Every token holder has a personal Pulley portal where they can track their vesting, tax, lockups, and distribution information in real-time.

Hybrid equity/token structures

Manage all of your equity in one place instead of tracking traditional equity and tokens separately. With Pulley, you can design employee compensation plans that include traditional equity and tokens. View your traditional cap table and token cap table side-by-side for a complete view of your equity.

Pulley supports your project from startup to enterprise

• Custodian integrations: Connect to third-party token custodians (BitGo, Anchorage, Coinbase, Fireblocks) to issue and track tokens, all from the same place.
• Lock up tracking: Record custom lockups in addition to any vesting terms. Let stakeholders know when their tokens are scheduled to unlock.
• Payroll integrations: Automatically sync with payroll providers (Gusto, Sequoia, etc.) to import live tax withholding data during token distributions.
• Token offer letters: Create, issue, and sign e2e offer letters for token agreements. Include tokens in compensation packages and give hires total transparency.
• Multi-chain transactions: Run token transactions across Ethereum, Solana, and Polygon networks, with additional support available for enterprise customers.
• Purchase support: Let your employees and investors purchase tokens through the Pulley Platform, supporting all USDC purchases across multiple blockchains.

Resources

• Token Compensation Insights: Best Practices and Benchmarks 2023
• How to Set Up an Employee Stock Option Plan (ESOP) That Scales with Your Startup
• What Happens in a Liquidity Event? A CFO’s Step-by-Step Guide

Frequently Asked Questions

• Multi-chain token transaction support
• Integrations with token custodians and payroll providers
• In-house audit-defensible token valuations
• Unified equity and token cap table management
• Automated tax compliance for token distributions

Capital transactions for equity and tokens

Pulley helps you manage liquidity events without sacrificing control.

Do liquidity right—without the risk

Managing equity liquidity is a balancing act. You need to keep employees, investors, and co-founders happy without jeopardizing financial stability. With Pulley, you can navigate liquidity without cap table chaos or unwanted dilution.

Custom liquidity programs

Design custom liquidity programs in partnership with Nasdaq Private Market (NPM).

• Secure equity data sharing with stakeholders
• Initiate liquidity events from within Pulley
• Offer employees and investors flexible opportunities to monetize holdings

Token distribution

Issue, distribute, and track your tokens all in one place. Pulley keeps your token distribution compliant and secure without ever storing your tokens or private keys.

• Expert in-house crypto token valuations for grants, distributions, and tax purposes
• Maintain transparency with stakeholders through personal portals
• Integrate with payroll services to automate tax withholding and compliance

M&A Preparation

Pulley helps prepare your company for a smooth equity transition. Head into an acquisition, IPO, or strategic exit with a deal-ready cap table.

• Clean cap table management for due diligence
• Scenario modeling to understand investor payouts and equity splits
• Seamless data sharing with potential acquirers and legal teams

Frequently Asked Questions

• Pulley supports multi-chain token transactions (Ethereum, Polygon, more for enterprise)
• Term Sheet Scanner uses AI to analyze and compare term sheets
• Waterfall reports for exit scenario modeling

Liquidity solutions for tokens and equity on a single platform

Manage capital transactions with clarity and precision.

Shape your strategy, get prepared, and raise your round

Pulley puts founders and finance teams in the driver’s seat at every step of the fundraising process.

Fundraising modeling

Prevent unnecessary dilution and model complex fundraising scenarios so you know what to expect.

• Complete pro-forma for your next round
• Advanced modeling features for complex scenarios
• Support discounts, pro-ratas, post and pre-money SAFEs, option pool refreshers, and more

409A valuations

Get audit-ready valuations in half the time compared to third-party appraisers.

• Get 409A valuations from Pulley’s in-house valuation team in as few as three days
• Set your 409A on autopilot
• Free lifetime audit review support at no additional cost

SAFEs

Issue SAFEs through Pulley and save thousands in annual legal fees.

• Use guided workflows to create terms, secure approvals, and collect signatures
• Retroactively fix non-compliant SAFEs in bulk
• Maintain full transparency through investor portals and status dashboards

LAUNCH YOUR NEXT ROUND WITH CLARITY AND CONFIDENCE

Have the tools you need to understand complex funding scenarios and create a smooth experience for investors.

Hire & Retain Top Talent

Equity is one of your strongest levers to attract top talent and build lasting teams. When used thoughtfully, it aligns incentives and creates a shared path to growth—so you and your employees can succeed together.

Trusted by top companies (and talent)

Pulley supports thousands of companies and employees worldwide.

• $120BN tracked enterprise value on Pulley
• 215K stakeholders use Pulley to track and manage equity
• 80 countries supported on Pulley, with local currencies and regulations
• 90% annual survival rate of companies on Pulley

Equity Issuance

Pulley automatically generates offer letters—no Docusign, no back-and-forth. Once the offer is accepted, Pulley instantly updates your cap table using the terms from the signed agreement, ensuring your records stay accurate and up to date—no manual entry required.

Offer Letters

Equity is only as valuable as its explanation. Pulley’s offer letter tool helps candidates visualize how their equity could grow as your company scales—bringing clarity and excitement to the offer process. You can include multiple compensation packages with different mixes of equity and salary, so candidates can choose the option that best fits their goals and risk profile—no back-and-forth required.

Total Compensation

Pulley makes it easy to show the projected value of ownership—beyond just vesting progress. You can set milestones and strike prices to illustrate how equity grows as your company scales. This gives your team a clearer picture of what’s possible and builds excitement around shared success. Plus, we include helpful FAQs and a dedicated help center to answer common questions along the way.

Access Employee Intelligence

Pulley helps employees make the most of their equity. With automatic reminders for key deadlines and milestones, your team can stay informed and confident—without the stress of missing something important. Each employee has a personalized dashboard that clearly shows their vesting schedule, signed documents, and any available exercise requests—making it easy to understand and take action on their equity.

Transition to Pulley

The only cap table management tool you’ll ever need.

Error-free compliance at every stage

Pulley helps you make sure every box is checked as you navigate the changing requirements that come with growth.

Accuracy and coverage without the stress

Scale brings change. As your company matures and requirements become more complex, it becomes more challenging to make sure you’re doing things right. With Pulley, you can stay compliant as you grow and avoid costly errors without burning hours of your time.

Comprehensive ASC 718 coverage

Automate complex equity adjustments with a market-leading comprehensive modification solution.

• Solve for acceleration, repricing, and post-termination exercise period (PTEP) extensions
• Formulas, disclosures, and footnotes included for full audit-compatibility
• The most secure choice for compliance, backed by expert-level support and guidance

Tax and disclosure requirements

Monitor, manage, and complete the tasks that maintain your compliance as you grow.

• Receive automatically generated Form 3921 notifications about your filing obligations
• Split grants into ISOs and NSOs with automated calculation and application of the $100k limit for Incentive Stock Options
• Handle 83b elections and receive guidance on Rule 701 compliance

Board and stakeholder management

Keep your investors and employees informed with automated updates and intuitive portals that foster trust and transparency.

• Run crucial equity management processes like obtaining board approvals for options, equity plans, or custom decisions
• Securely store and share documents in a dedicated, permission-gated data room
• Automatically generate documents and folders when securities are issued & upload your own documents to custom folders

A platform you can trust

Manage critical compliance tasks in a single platform.